Every leader’s worst nightmare is that one of her team members is actively trying to bring down the organization. Far more dangerous, Maylett points out, are the 24% of your team members who are passive saboteurs.
ExactTarget’s 2014 State of Marketing study includes insights from 2,500 industry professionals. Earlier this year, I highlighted attitudes regarding social media use and responsive design revealed by this study. However, the report includes valuable data on a number of topics, including which digital formats will be most popular and how lifestyle marketers are shifting focus.