Tag: engagement

Are 24% of Your Employees Passive Saboteurs?

Every leader’s worst nightmare is that one of her team members is actively trying to bring down the organization. Far more dangerous, Maylett points out, are the 24% of your team members who are passive saboteurs.

Lifecycle Marketers to Focus on Engagement in 2014

ExactTarget’s 2014 State of Marketing study includes insights from 2,500 industry professionals. Earlier this year, I highlighted attitudes regarding social media use and responsive design revealed by this study. However, the report includes valuable data on a number of topics, including which digital formats will be most popular and how lifestyle marketers are shifting focus.

Social Media Works Best with Marketers’ Existing Customers

Facebook, Twitter and other social media sites are the focus of increased effort and investment by small and large businesses who hope this activity will bring new customers and revenue through the door. Marketers are making this change because consumers are spending more time than ever on social media. But will this investment really make a difference for marketers?

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