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"While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices."
Tag: food and beverage
Even Meat Eaters are Fascinated by Veggie Burgers
"Plant-based and veggie burgers are increasingly finding their way on to quick service restaurants (QSRs) menu boards and customers are responding. There were 228 million servings of veggie burgers and veggie sandwiches ordered at QSRs in the year ending May, up 10% from a year ago, reports The NPD Group."
60% of Digital Food Orders are Placed via Mobile App
"The growing access to foodservice delivery has garnered lots of attention from the marketplace and media, but while delivery grabs the spotlight, digital restaurant orders overall steadily grow by double-digits, reports The NPD Group."
More Americans Prefer Burgers than Chicken Sandwiches
"Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches?"
93 Million Americans Want to Give Meal Kits a Try
"The meal kit market is quickly evolving from nearly exclusively online and subscription-based, home delivery services to on-demand availability in-store and online. Consumers are trying out the different ways to purchase meal kits, with over a quarter of recent users purchasing kits both in-store, including restaurants, and online, finds The NPD Group. While meal kit marketers and meal kit users are experimenting to find the right fit, there is a large group of consumers, 93 million, who have never tried a meal kit but are interested in giving them a try, which points to a market opportunity, according to NPD’s What’s Next for Meal Kits report."
Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials
"Compared with Generation X and older generations, millennials are at the start of their adult buying journeys," reports Nielsen. "And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of."
Restaurants to Target Employees with 30-Minute Lunch Breaks
The lunch "hour" may be a concept of the past, new research from staffing firm OfficeTeam suggests. More than half of workers (56%) said their typical lunch break lasts 30 minutes or less.
Food Marketers Promoting Traceability, Super-Foods for 2014
It’s not too early for food and beverage marketers to be thinking about the hot trends for 2014. Consumers are sharply focused on what they are eating and drinking these days. As a result, food marketers are under pressure to show that they are responding to consumer concerns. Innova Market Insights has compiled a list of the top ways that industry players will try to position themselves next year.
Guilt-Free Candy and Mid-Calorie Foods to Become Top Marketing Trends
At the start of every new year, experts assemble their lists of what to watch for in the coming months. The food and beverage category is a particular favorite for list makers. The marketing communications company, JWT, has released its usual forecast of food and beverage trends that marketers will be promoting this year and the list contains something for everyone.
Restaurants to Target Younger Diners Through Online Reservation Systems
As consumers spend more time online for everything from watching their favorite TV shows to ordering shoes, businesses of all kinds are boosting their online profiles. This is especially true for restaurants. In addition, to developing their own websites, they are paying for listings on online multi-restaurant reservation sites. This investment is proving important for attracting younger diners.
QSRs to Boost Breakfast Marketing
U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.
Wine Retailers to Promote Tasting Events to Boost Sales
Consumers may be feeling a little better about the economy, but they haven’t returned to the free-spending ways that marked the boom years. For wine retailers, the new economic reality has meant stocking more inventory in the $10-$20 a bottle range. Nearly 6 in 10 wine merchants report that consumers have cut back their wine budget. But creative marketing tactics can help to boost sales.
