Tag: kids

Fit and Feel Are Prime Benefits for In-Store Kids’ Apparel Shoppers

"The pref­er­ence to see, touch, and try-on appar­el before pur­chas­ing is the most impor­tant fac­tor for 55% of con­sumers to choose shop­ping in-store rather than online, reports The NPD Group. When shop­ping for cloth­ing in-store, 79% of adult con­sumers try on the items before buy­ing, all or most of the time (42%) or some of the time (37%), accord­ing to NPD’s appar­el indus­try research."

Retailers to Promote Spring Sun Protection for Kids

After win­ter, every­one is long­ing for the first warm strokes of the sun. But par­ents heav­i­ly under­es­ti­mate the risks of spring-sun. Accord­ing to a study car­ried out by par­ent mag­a­zine Kinderzeit​.org, 90.6% of all par­ents do not pro­tect chil­dren cor­rect­ly, 80% over­es­ti­mate the length of time their child can spend in the sun safe­ly.

Pediatricians to Promote Treatment to Children Suffering from Anxiety

Near­ly two in five (38%) par­ents say their child suf­fers from anx­i­ety, accord­ing to a new sur­vey com­mis­sioned by the Amer­i­can Osteo­path­ic Asso­ci­a­tion and con­duct­ed online by The Har­ris Poll.

82% of Parents Want Children to Swim by Age 5

In hon­or of Nation­al Water Safe­ty Month, a nation­al sur­vey com­mis­sioned by Swimways Corp., a lead­ing pool and out­door recre­ation­al prod­ucts man­u­fac­tur­er, revealed that more than 4 out of 5 par­ents under­stand that learn­ing to swim by age 5 increas­es a child's self-con­fi­dence. How­ev­er, 88% of par­ents were unaware that learn­ing to swim before age 5 can also aid in the devel­op­ment of math­e­mat­i­cal skills. In addi­tion, the sur­vey found that only 14% of par­ents under­stand that swim­ming can help devel­op oral expres­sion, and less than half of those sur­veyed under­stood that swim­ming can boost children's social skills.

Sports Instruction Programs Help Kids Follow Path to Active Adulthood

Of Amer­i­cans who received phys­i­cal edu­ca­tion (PE) in school, a vast major­i­ty are active as adults and more than one-third are active to at least a "healthy lev­el," accord­ing to the Phys­i­cal Activ­i­ty Council's (PAC) recent­ly released 2018 Par­tic­i­pa­tion Report.

Reading Aloud Linked to Reduced Parental Stress

"The val­ue of read­ing to our kids — for them and us — is rein­forced by the grow­ing body of research on the top­ic. Just last week, a meta-analy­sis of 19 stud­ies pub­lished in the jour­nal Pedi­atrics found that read­ing aloud was sig­nif­i­cant­ly ben­e­fi­cial to chil­dren and their par­ents."

Do Your Kids Hold the Answers to Customer Service?

It's enter­tain­ing to see the world through your kids' eyes at this time of year. Their per­spec­tive can also be valu­able in teach­ing you how to deliv­er qual­i­fy cus­tomer ser­vice.

More Food Marketers To Reach Kids Through Mobile Instead of TV

Food mar­keters have what kids want: Junk food. But, over time, the prob­lems of child­hood obe­si­ty and parental con­cern have induced many food mar­keters to cut back on pro­mot­ing junk food on TV dur­ing kids’ shows. Even the Dis­ney chan­nel has announced that it will not show ads for foods that don’t meet spe­cif­ic nutri­tion require­ments when its chan­nels and web­sites run child-focused pro­gram­ming.

More Cruise Lines to Market to Kids

As more fam­i­lies have signed up to enjoy the multi­gen­er­a­tional vaca­tion expe­ri­ence, cruise ship busi­ness­es are tak­ing note. Cruise ship oper­a­tors have begun to expand their fam­i­ly-friend­ly pro­grams and facil­i­ties. And now they’re gear­ing up to pro­mote their teen night­clubs and grade school adven­ture pro­grams direct­ly to their tar­get mar­kets.

Parents Have Become Lenient about Giving Money to Kids

Today's par­ents have become more lenient when kids ask for extra mon­ey beyond an agreed allowance, accord­ing to the lat­est poll from North­west­ern Mutu­al Foundation’s finan­cial lit­er­a­cy site Themint​.org. The poll results show that 63% of today’s kids 17 and younger are “always” giv­en extra mon­ey when they asked for it, and 26% of chil­dren 17 and younger “some­times” receive extra mon­ey when they ask. Over­all, the most com­mon­ly select­ed rea­son why kids today ask for extra mon­ey is to buy tick­ets to a movie/concert/sporting event (40%), fol­lowed by food/drink (24%) or to buy a toy/game/phone (19%). These find­ings were espe­cial­ly evi­dent in the 17 and younger group, where 58% of kids want­ed extra mon­ey for tick­ets to a movie/concert/sporting event.

Kids Today are Wired, Represent New Opportunity for Marketers

Today’s kids are prac­ti­cal­ly born wired. The inter­net accom­pa­nies kids wher­ev­er they go as the mobile uni­verse con­tin­ues to grow, includ­ing MP3 play­ers, hand­held video games, tablets, read­ers, lap­tops and more devices on the hori­zon. Accord­ing to new research from eMar­keter, the num­ber of inter­net users in the U.S. ages 11 and under will climb from 20.2 mil­lion in 2011 to 25.7 mil­lion by 2015. “Kids rep­re­sent a new gen­er­a­tion of con­sumers who are more con­nect­ed and reach­able,” said Jared Jenks, eMar­keter ana­lyst and author of the new report “Demo­graph­ic Profile—Children.” “But they grow more distracted—and hence unreachable—with every new con­nec­tion. Break­ing through the noise will mean speak­ing to them on their media and their terms.”

Marketing of Nutritional Kids' Foods on the Horizon

Rates of child­hood and ado­les­cent obe­si­ty con­tin­ue to soar in the U.S. Par­ents, med­ical pro­fes­sion­als and pol­i­cy wonks point to a host of caus­es when dis­cussing the prob­lem. In par­tic­u­lar, the avail­abil­i­ty of nutri­ent poor food has come under increas­ing scruti­ny. A new report from the U.S. Depart­ment of Agri­cul­ture (USDA) out­lines the efforts that will be made going for­ward to improve the school lunch pro­gram. At the same time, watch­dog groups are call­ing on food mar­keters to change the focus of TV ads that tar­get chil­dren.

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