If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.
Tag: local search
Who’s using voice-activated search? What are they looking for? Once, they find it, what’s their next move? These questions and more are answered within.
Mobile is responsible for an increasing share of traffic to local search apps—like Citysearch, YellowPages.com and Yelp—as users turn to the app directories for on-the-go information. New research from the Local Search Association and comScore found that U.S. smartphone users who accessed internet yellow page mobile apps (IYP users) were highly likely to be affluent consumers.
Local online search activity is set to explode in the next few years. This is especially true of the mobile search market as consumers turn more frequently to their devices to obtain information about local businesses. Small and medium-size businesses (SMBs) should be taking steps now to optimize their presence for local search and directory listings.
With more consumers relying on their smartphones to help them find local market information, SMBs should be focusing on the impression they are making on the small screen. Consumers are making smartphones their ‘go-to’ devices for local searching and the activity is eclipsing what’s happening on tablets and PCs. Businesses that fail to provide critically important data on their mobile apps risk losing out to competitors.
While yesterday’s consumers turned to traditional Yellow Pages books to find the phone number or address of the new restaurant in town, today’s shoppers search using their digital devices. Both marketers and publishers are increasing their presence in this space. Their digital investment will be rewarded as consumers transition completely away from traditional formats in their local searches.