Tag: luxury

Here’s How Your Clients Should Advertise Pricey Products

Sticker shock. There’s a reason people came up with this phrase. When they seen an initial price for a product or service that’s higher than they expect, they experience brain freeze.

Retailers to Promote the Small Luxuries of Bath Products

"For most consumers, especially millennials, instant gratification is the name of the game. Yet, when it comes to their bath rituals, they are in slow motion, favoring bath care products that will help them unwind and relax, reports Drug Store News."

Here’s How Young Luxury Product Shoppers Make Buying Decisions

"Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to A Millennial Approach to Luxury, a recent report from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive browsing ability afforded to them by online shopping, but also appreciates the luxury in-store experience."

Online Clothing Retailers to Target Luxury Shoppers

"U.S. online sales of luxury fashion items are showing significant growth coming from each of the key segments (footwear, accessories, and apparel) according to the new U.S. Luxury E‑commerce Report from The NPD Group. Much of the nearly 50% increase in dollar sales seen in recent years across these segments is attributed to an increase in buyer spending."

Realtors to Tout Their Luxury Home Listings

Luxury home sales continued their record-breaking pace in July, as prices hit double digit gains in 19 major markets, according to the Realtor​.com 2018 Luxury Home Index. Additionally, the number of sales at or above the $1 million mark rose 13% over last year.

Here's How to Win More Ad Money From Luxury Brands

Consumers are ready to splurge on luxury items this year. Here’s what your clients need to know about advertising these products.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Pickups Going Luxe: Luxury Shoppers Considering Full-Size Trucks

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.

Targeting Today's 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Luxury Marketers Should Target Younger Consumers on Road to Affluence

Business leaders are facing an increasingly challenging environment. Yet throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. However, even the luxury market may be facing a crisis point, as "soaring luxury-goods prices test wealthy's will to pay."

Affluent Consumers to Spend More Freely Through Yearend

Spending on high-end home products by affluent shoppers have made significant gains thus far in the third quarter, according to new research by Unity Marketing. Along with increased spending, the research found an upturn in affluent consumer confidence. Analysts believe the increased spending is a sign of a sustainable recovery that "will give affluents the confidence to spend more freely through the end of the year.”

Luxury, Full Line Car Sales Showing Signs of Recovery

As Americans recover from the economic slump, their perceptions of automotive brands continue to climb. Mercedes-Benz is the Luxury Automotive Brand of the Year for the third year running, edging out BMW, according to a recent study from Harris Interactive. The study also shows that full line auto brands have made significant gains.

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