Tag: mobile devices

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users try­ing to vis­it a web page will give up if the site takes longer than three sec­onds to load, accord­ing to a Search Engine Land arti­cle by Aleh Bary­se­vich. “Even if your web­site is light­ning-fast on your end, vis­i­tors with old­er smart­phones might expe­ri­ence delays, which could impact your speed score, and pos­si­bly your website’s rank­ing,” says Bary­se­vich.

Luxury Shoppers More Likely to Trust Sales Associates with Mobile Devices

Retail­ers who are want­i­ng to lure lux­u­ry shop­pers should arm their sales asso­ciates with mobile devices, accord­ing to new research. High-end shop­pers are savvy, par­tic­u­lar and use mobile devices to do their home­work before mak­ing a pur­chase. The major­i­ty of lux­u­ry cus­tomers are more will­ing to inter­act with a sales asso­ciate equipped with a mobile device, as there is a lack of trust between lux­u­ry cus­tomers and sales asso­ciates over prod­uct knowl­edge.

Mobile Device Ownership Driving Interest in Home Automation

Mobile devices and their abil­i­ty to con­nect wire­less­ly have helped dri­ve inter­est and aware­ness of home automa­tion prod­ucts and ser­vices. Among smart­phone and tablet own­ers, 62% of con­sumers say they are “extreme­ly or some­what inter­est­ed” in pur­chas­ing home automa­tion prod­ucts. More afford­able options are also attract­ing a new mar­ket of younger, mid­dle-class con­sumers, some of whom rent their pri­ma­ry res­i­dence.

Kids' Usage of Mobile Devices Growing Significantly

Near­ly 80% of par­ents with chil­dren ages 2 — 14 report that they or their chil­dren own some type of mobile device (such as a tra­di­tion­al cell phone, smart­phone, or tablet) up from 63% last year in 2012, accord­ing to a new study from The NPD Group. Find­ings from this lat­est report show there has been lit­tle impact on tra­di­tion­al toys, how­ev­er. Con­sumers are more like­ly to pay for children’s movie apps, edu­ca­tion­al games apps, and books/reading apps.

Mobile Devices Offer Effective Means for Connecting with Travelers

New tech­nolo­gies have the poten­tial to offer hotel guests a range of per­son­al­ized new ser­vices and tools. Mobile web­sites are the most wide­ly used tech­nol­o­gy for hotels; apps are anoth­er great tool and hotels are using them for a range of pur­pos­es. The com­bi­na­tion of cus­tomer ser­vice and engage­ment makes mobile devices a poten­tial­ly effec­tive means for hotels to con­nect with their clients.

Coupons on Mobile Devices Increase Likelihood of In-Store Purchases

The vast major­i­ty of con­sumers have moved beyond mak­ing sim­ple phone calls and send­ing text mes­sages via their mobile device to hav­ing it become their per­son­al research tool. In fact, accord­ing to a new sur­vey from Retail​MeNot​.com and The Omnibus Com­pa­ny, almost 8 in 10 respon­dents report­ed using their mobile devices to do some sort of research online in the most recent month.

Americans' Growing Attachment to Mobile Devices Represents Opportunity for Companies

Many Amer­i­cans admit to spend­ing almost every wak­ing minute with their mobile devices. When asked the pri­ma­ry rea­son for using their mobile devices, 64% of sur­vey respon­dents said “to keep myself from being bored.” As our attach­ments to mobile devices con­tin­ues to grow, com­pa­nies "must respond with new ways to empow­er peo­ple to use their favorite devices across their per­son­al and pro­fes­sion­al lives."

More Than a Quarter of Mobile Users Will Use Device to Help Keep New Year's Resolutions on Track

More than 1 in 4 Mobile Users (26.6%) plan to use their device to help keep their New Year’s res­o­lu­tions on track, accord­ing to a recent analy­sis from Pros­per Mobile Insights. More women (29.4%) than men (23.6%) say they plan to use a smart­phone or tablet to help them fol­low through with all types of res­o­lu­tions, from being on time, improv­ing their health and becom­ing more bud­get-con­scious.

Hispanics Shifting Towards Viewing News on Mobile Devices

His­pan­ics are increas­ing­ly like­ly to view their news on a mobile device. In fact, turn­ing to a tablet or a smart­phone has explod­ed 74% from 15.3% in 2010 to 26.6% in 2012. This trans­lates into an esti­mat­ed increase of 3.9 mil­lion addi­tion­al His­pan­ics view­ing their news on a mobile device. Mar­keters should coor­di­nate mes­sag­ing across all chan­nels and the first step in doing this is to under­stand how con­sumers are engag­ing with media.

More Consumers Becoming Totally Mobile Dependent

More con­sumers are becom­ing total­ly mobile depen­dent, whether at home or on the go. Half of Mobile Users (51.1%) say they now check their email using only a mobile device, accord­ing to a recent sur­vey con­duct­ed by Pros­per Mobile Insights. “With con­sumers opt­ing for mobile devices instead of com­put­ers for many online activ­i­ties, mar­keters need to hone in on their tar­gets in the tra­di­tion­al as well as the mobile ad space,” said Pam Good­fel­low, Con­sumer Insights Direc­tor at BIGin­sight.

Marketers to Consider Screen Size when Targeting Mobile Device Users

Con­sumers are now car­ry­ing around smart­phones, tablets and lap­tops. Mar­keters may be won­der­ing about the best way to opti­mize their ads on mobile devices to reach their tar­get audi­ences. New research shows that con­sumers are turn­ing to these devices for dif­fer­ent pur­pos­es and as a result, mar­keters may need to adjust their ad strat­e­gy.

Mobile Travel Planners Represent New Opportunity for Marketers

Smart device apps and mobile-opti­mized web­sites are chang­ing the way peo­ple trav­el, from trip plan­ning to board­ing an air­plane to how they expe­ri­ence des­ti­na­tions. Accord­ing to new research by eMar­keter, an esti­mat­ed 25 mil­lion U.S. mobile users will research trav­el infor­ma­tion on their mobile devices before mak­ing a trip in 2011, and near­ly 12 mil­lion will use the mobile chan­nel to book their plans. The emerg­ing mobile trend rep­re­sents new oppor­tu­ni­ties for mar­keters to con­nect with con­sumers before, dur­ing and after their trips. “An inte­grat­ed, com­pre­hen­sive approach will serve brands best,” said Noah Elkin, eMar­keter prin­ci­pal ana­lyst and author of the new report. “The more flex­i­bly brands can offer to help their cus­tomers man­age their travel…the more effec­tive they will be."

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