Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they're buying media space to snag voter attention.
"Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value."
Marketers know that choosing to run their ad campaigns in one format is an old-school strategy. The attention of today’s audience is distributed across multiple devices so more marketers are increasing their spending on multi-screen ad campaigns. Nielsen analysts say that within 3 years, 50% of media will be spent on multiple-screen campaigns.