If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.
Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.
Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.
If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.
Analysts are cautiously optimistic about 2019, but your retail clients aren't taking any chances. They're preparing for a new reality.
Back to school. No three words strike greater dread in school children. Those same three words add up to excitement and opportunity for your clients.