Tag: pets

Retailers to Promote Pet Products by Humanizing Pets

"Pet is now more than a cat­e­go­ry, reports Drug Store News. It’s a top­ic that con­nects to con­sumers so vis­cer­al­ly that its pow­er has gone well beyond the pet aisle. It holds the key to cus­tomer engage­ment across the store."

Pet Retailers to Promote Dog-Associated Happiness

"The well-respect­ed sur­vey that’s been a barom­e­ter of Amer­i­can pol­i­tics, cul­ture and behav­ior for more than four decades final­ly got around to the ques­tion that has bedev­iled many a house­hold: dog or cat?"

77% of Pet Owners Rely on Pet Boarding Services

"Hol­i­day time means gath­er­ing friends and fam­i­ly and increas­ing­ly that includes the fam­i­ly pets. But that can mean dra­ma for both the pet own­ers and their hosts if rules and respon­si­bil­i­ties aren’t clear­ly laid out. Ipsos polled 1,003 Amer­i­cans on their atti­tudes about whether they allow friends and fam­i­ly to bring pets to their homes, how they’ll trav­el or not with pets and how pet own­ers accom­mo­date their pet needs in oth­er people’s hous­es."

"Pet Parents" Represent Opportunity for Pet Brand Marketers" rel="bookmark"> "Pet Parents" Represent Opportunity for Pet Brand Marketers

More U.S. house­holds have pets than have chil­dren. And in most of those homes, “pet par­ents” regard their ani­mals as an inte­gral part of the family—their health and hap­pi­ness high on own­ers’ pri­or­i­ty lists. For pet brands, pet own­ers’ need for infor­ma­tion and their impulse to show off their pets present myr­i­ad oppor­tu­ni­ties for engage­ment.

Pet Owners Should Schedule Regular Vet Visits to Avoid Costly Pet Medical Conditions

In addi­tion to famil­iar­iz­ing them­selves with their pets' rou­tine and behav­ior, pet own­ers should sched­ule their pets' semi­an­nu­al vet­eri­nary exam­i­na­tions on a reg­u­lar basis to help pre­vent and iden­ti­fy cer­tain con­di­tions before they become seri­ous or cost­ly. Accord­ing to Vet­eri­nary Pet Insur­ance Co. (VPI), the most com­mon cause for tak­ing a dog to see a vet­eri­nar­i­an is skin aller­gies. For cats, a blad­der infec­tion is the most com­mon rea­son to vis­it the vet.

Pet Industry Benefits from Owners of Pets Other than Cats, Dogs

There is a lot more to the pet indus­try than dogs and cats; tens of mil­lions of adults–and their kids–enjoy the com­pan­ion­ship of non-canines and non-felines. Accord­ing to new research from Pack­aged Facts, Amer­i­can pet own­ers live in the com­pa­ny of 116 mil­lion fish, birds, small ani­mals and rep­tiles. The spend­ing pow­er of own­ers of pets oth­er than cats and dogs has a sig­nif­i­cant impact on the bot­tom line of mar­keters and retail­ers of pet prod­ucts and ser­vices.

Pet Market Continuing to Grow Despite Turbulent Economy

Despite a tur­bu­lent econ­o­my, the retail sales of pets and relat­ed sup­plies and ser­vices have pro­duced con­sis­tent gains from 2007-12. Accord­ing to Mintel, the pet mar­ket is worth more than $49 bil­lion in 2012, up 15% since 2007. With a retail val­ue of $18.1 bil­lion, pet food account­ed for the largest share of sales in 2011 (37.8%). Vet­eri­nary ser­vices rep­re­sent­ed the sec­ond-largest seg­ment gen­er­at­ing over $12 bil­lion annu­al­ly.

Sales of Pet Supplies to Increase as Pent-Up Demand Kicks In

Retail sales of non-food pet sup­plies totaled $11.1 bil­lion in 2011, up 2% over 2010, accord­ing to a recent­ly released Pack­aged Facts report. From a high of 5% in 2007, annu­al sales gains slowed dur­ing the eco­nom­ic reces­sion of 2008–2009 and its after­math. How­ev­er, Pack­aged Facts is pre­dict­ing a grad­u­al­ly improv­ing show­ing for pet sup­plies as pent-up demand final­ly begins to kick in.

Pet Ownership Increasing, Propelled by Affluent and Hispanic Consumer Segments

Accord­ing to new reports from Pack­aged Facts, main fac­tors pro­pelling the pet mar­ket include the bur­geon­ing pet par­ent­ing phe­nom­e­non, and the increase in pet own­er­ship by fam­i­ly-ori­ent­ed and demo­graph­i­cal­ly potent His­pan­ics. High­er-income house­holds are also simul­ta­ne­ous­ly a cru­cial com­po­nent of the pet mar­ket, with house­holds earn­ing $70K or more annu­al­ly account­ing for over half of over­all pet indus­try expen­di­ture.

Treating Pets as Family is Part of Long-Term Societal Shift, Will Further Boost Pet Spending

U.S. pet indus­try sales reached $56.67 bil­lion in 2011, up from $54.56 bil­lion in 2010. Nat­ur­al, organ­ic, and eco-friend­ly prod­ucts con­tin­ue to advance, as do pet health prod­ucts and ser­vices includ­ing med­ica­tions, sup­ple­ments, and insur­ance. The U.S. pet indus­try is poised for con­tin­ued growth as more pet own­ers con­sid­er their pets to be "part of the fam­i­ly."

Pet Products Industry to Maintain Steady Growth

Accord­ing to Mintel, the pet indus­try is expect­ed to main­tain a steady pace of growth, increas­ing by 33% over the next five years. Research shows that 76% of dog or cat own­ers con­sid­er their 4‑legged com­pan­ions to be part of the fam­i­ly. This close­ness cre­ates mar­ket­ing and sales oppor­tu­ni­ties that go far beyond basics such as food to include appar­el, toys, treats, vet care and groom­ing, just to name a few.

Pet Owners Willing to Spend More on Products Linked to Pet Health

Despite the rel­a­tive slug­gish­ness of 2010, the U.S. pet mar­ket remains healthy due to numer­ous strong under­pin­nings, which will con­tin­ue to sup­port steady mar­ket growth for the fore­see­able future, accord­ing to a new report from mar­ket research pub­lish­er Pack­aged Facts. Rein­forc­ing a health focus is the fact that health-ori­ent­ed prod­uct areas showed growth in 2010, includ­ing cat and dog treats (par­tic­u­lar­ly those with a func­tion­al health ben­e­fit), refrigerated/frozen raw foods and cat and dog sup­ple­ments and nutraceu­ti­cal treats. Suc­cess of these prod­ucts in the midst of prod­uct sales dol­drums else­where sug­gests that pet own­ers are will­ing to spend more on prod­ucts that are linked to pet health.

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