For one sales pro­fes­sion­al, there’s one key ingre­di­ent to a suc­cess­ful sales demon­stra­tion: Sto­ry­telling. And, while many sales­peo­ple have been taught to sell ben­e­fits rather than fea­tures, they haven’t been taught how to do this in the form of a sto­ry.