Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.
Tag: radio ads
Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.
Media reports have emphasized the importance of TV and online marketing in the political arena. Should your political clients spend money on other traditional forms of media such as radio?