Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Tag: radio advertising
Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.
Traditional radio is consumersÛª primary form of entertainment in their cars, followed by satellite radio and smartphones, Trends Tracker reports. Smartphone use is outpacing embedded systems, with better apps and the ability to customize.