Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Tag: radio advertising
Are Digital Radio Ads Worth the Investment? (Yes)
Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
How to Target the 96% of Hispanics Who Listen to the Radio
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Are Your Misconceptions of Radio Hindering Your Ad Campaigns?
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Introducing Affluencers and Why You Need to Advertise to Them
Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.
Where and When to Place Your Radio Ads
AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.
Traditional Radio No. 1 Inside Vehicles
Traditional radio is consumersÛª primary form of entertainment in their cars, followed by satellite radio and smartphones, Trends Tracker reports. Smartphone use is outpacing embedded systems, with better apps and the ability to customize.
