Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.
It’s not nice to fool search engine giant, Google. In fact, the tech company will try to get even. That’s what happened when SEO whizzes tweaked their strategies to get better placement on Google’s search results pages.
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
Google never explains exactly how its search algorithms work, but we all know it’s critical to stay up to date with known changes. If you want to optimize SEO campaigns for your clients, you should check out the latest trends.
Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.
Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year, Aleh Barysevich predicts for MarketingProfs.
Businesses must constantly evaluate the ROI of their marketing campaigns. In recent years, reports have indicated that blogs have fallen out of favor while investment in social media has soared. Analysts also suggest that search could be under pressure from social media sites. But at least one search provider, Google, is tweaking the way search works and the company’s new offerings may have marketers rethinking content marketing, especially when it comes to authorship and publisher markup — or structured data.
The argument has been raging for over a decade now. Is pay per click (PPC) or search engine optimization (SEO) more effective for marketers? New research shows that marketers would be wise to invest in PPC, especially if they are seeking fast results.
Marketers have long known that conceiving the right brand name contributes to a product’s success. For decades, marketers followed a fairly simple set of rules when naming products that were promoted via TV or radio ads or in print. But now that more consumers are using online search to learn about products and services, a few new rules should be applied when coming up with a brand name that will find success in the digital universe.