As more consumers adopt over-the-top (OTT) viewing, the more they'll consume digital video via mobile devices, reports Ooyala.
Tag: tablet
mCommerce Sales Are Growing 22.5% Year-Over-Year
"Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value."
Reaching the 65% of Kids Who Use Tablets, and Their Parents
How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.
How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers
Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here's why they plan to do so and how you can do your part to stop it.
Are Your Misconceptions of Radio Hindering Your Ad Campaigns?
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Here Are the Internet Devices to Pair with TV Campaigns
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Mobile Video CTR Rising Steadily
Online video is poised to capture a growing portion of the marketing budget. And, mobile video may be growing even faster than desktop video. What marketers really want to know, though, is whether consumers are clicking on the mobile video ads. According to Unruly Media, the answer to that question is yes.
