As more consumers adopt over-the-top (OTT) viewing, the more they'll consume digital video via mobile devices, reports Ooyala.
"Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value."
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Online video is poised to capture a growing portion of the marketing budget. And, mobile video may be growing even faster than desktop video. What marketers really want to know, though, is whether consumers are clicking on the mobile video ads. According to Unruly Media, the answer to that question is yes.