Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.
Tag: traditional media
More marketers are seeing the importance of adding cinema advertising to their media mix. This news comes to us from the Cinema Advertising Council, which has just released its 2018 revenue report.
“Fake news” accusations appear to have created a “credibility crisis” and impacted public trust in the media, Karla Jo Helms, founder and CEO of JoTo PR says, “but we’ve seen an increase in the number of media outlets carrying news to the public — and the amount of content the media is putting out.”
If you’re offering agency services to your clients, there’s some good news coming your way. More marketers are putting out contracts for project-based work this year.
It’s surprising when an enterprise that plays a big role in online marketing releases a report showing the strengths of traditional media. That’s what happened last week when Adobe published its State of Online Advertising Report. Surveyed consumers and marketers both say that traditional newspapers and TV are best for advertising. An in-depth look at
Small businesses might feel like their opportunities are getting squeezed by online merchants and big-box retailers. SMBs could also be feeling extra pressure this year because of the shortened holiday shopping season. As a result, they're rolling out more promotions and earlier than usual according to the National Federation of Independent Businesses (NFIB) which has just released its Small Business Saturday Insights Survey. This year, researchers have learned that 70% of SMBs will engage in some sort of promotion to attract shoppers that day.
Marketers both big and small are rushing to get their ads online. But are consumers really noticing these ads? Probably not, according to the results of a recently published Harris Interactive poll. It’s long been known that consumers ignore ads but it turns out that people are tuning out ads at a higher rate when they encounter them online.
In yesterday’s blog, I discussed MarketingSherpa’s study on the maturation of social media. Along with social media, the entire online marketing industry continues to grow and is predicted to reach $55 billion or 21% of all ad spending by 2014. And, as I mentioned yesterday, funding the new initiatives comes at the expense of budgets previously allocated for traditional media. How bad is the damage to traditional media? Forrester Research has assembled some specific numbers in its Interactive Marketing Projections study released last year.
Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited "a restaurant they had not visited before" in the last year. Online media influenced 40% of recent restaurant visitors, with restaurant Web sites having the most influence. Traditional media proved more effective than social media for these consumers. Twenty-seven percent were influenced by newspaper, and 25.4% said the same for direct mail.