If you’re pitching your media and services to CMOs, it helps to get into their heads. Dentsu analysts have done that for you.
Dishonest. It’s one of the words you want to be described as the least while pitching a sale, but is probably how you’re coming off if you’re trying to paint your product or service as perfect, no matter what. That’s the advice Todd Caponi gives salespeople in a recent SellingPower article.
Leadership transparency has also been called business’ “currency of trust.” As you know, trust is the foundation of any relationship.
More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle's data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.
Joy Altimare is the Chief Engagement and Brand Officer at EHE, an industry-leader in company health and wellness for over 100 years. With over 16 years of experience in the marketing field, she has become an expert advisor to organizations looking to tackle growth, innovation, and technology challenges. In episode 14, Joy shares her insight on how managers can: better deal with stress and balance work, home and health.