Tag: TV ad

Who is Most Susceptible to Ads on Local TV News Channels?

Not all con­sumer demo­graph­ics watch the local news on TV at the same rate. So, who should your local TV news adver­tis­ing clients be tar­get­ing with their ads?

If You Want to Raise Awareness, Use TV Ads. Here's Why

Adver­tis­ing isn’t just a reminder of a prod­uct or service’s exis­tence. Accord­ing to TVB’s Pur­chase Fun­nel 2019 study detailed by Busi­ness­Wire, 96% of con­sumers aren’t even aware of prod­ucts or ser­vices until they see ads.

Local TV Stations to Promote Movies being Broadcast

"When it comes to enter­tain­ing them­selves, most Amer­i­cans choose to watch movies and TV, over lis­ten­ing to music, play­ing video games, and oth­er forms of enter­tain­ment. In fact, 27% of all enter­tain­ment hours in 2018 were spent watch­ing TV and movies, fol­lowed by 19% lis­ten­ing to music, and 16% play­ing video games, accord­ing to The NPD Group. The remain­ing 38% of enter­tain­ment time was tak­en up by read­ing books, social net­work­ing and oth­er activ­i­ties."

Where are Millennials Getting Their News?

Is your client tar­get­ing mil­len­ni­als using TV adver­tise­ments dur­ing dai­ly news broad­casts? If so, their out­reach attempt needs improve­ment.

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On aver­age, local small- and medi­um-sized busi­ness­es spend thou­sands more on broad­cast and cable TV adver­tise­ments than on online ads every year.

How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers

Approx­i­mate­ly 30% of U.S. adults who use the inter­net plan to install ad block­ers this year, accord­ing to eMar­keter. Here's why they plan to do so and how you can do your part to stop it.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t adver­tis­ers giv­ing radio the cred­it it deserves, espe­cial­ly when con­sid­er­ing reach­ing out to younger gen­er­a­tions? Here's why radio is a good addi­tion to any ad cam­paign.

Introducing Affluencers and Why You Need to Advertise to Them

Afflu­encers spend 40% more than afflu­ents and, out of every con­sumer group, their future pur­chase intent is the great­est. Here's who they are and how to adver­tise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.