Tag: TV viewing


Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?


Local TV Stations to Promote Movies being Broadcast

"When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities."


Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

"It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill."

Video Consumption Shift to Drive Changes in Marketer Advertising Strategies

TV advertising has been a protected class in the traditional media category. Marketers continue to increase spending on the medium as consumers watch hours of TV on a daily basis. But the CEO of Comcast, Brian Roberts, expects big changes in TV viewing habits over the next 5 years. Along with viewing changes will come advertising shifts.

TV Viewing Time at Home to Drop

As new digital devices are becoming ‘must-haves’, consumers are showing interest in alternate video platforms. Should traditional TV broadcasters be worried? Nielsen analysts say that, overall, most consumers are not cutting the cord to traditional TV, yet.