Tag: websites

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is def­i­nite­ly in decline. Accord­ing to a study by Pew Research Cen­ter, the cir­cu­la­tion of U.S. dai­ly news­pa­pers has fall­en to less than 30 mil­lion since newspaper’s peak in the 90s and ear­ly 80s. But that’s print cir­cu­la­tion.

Why Small Businesses Need Websites

If one of your clients is a small busi­ness own­er who doesn’t think they need a web­site, you need to let them know just how wrong they are. Accord­ing to a Search Engine Land arti­cle writ­ten by Greg Ster­ling, a social media page and a minor Google pres­ence are not good enough for con­sumers.

How to Convince Small Businesses They Need Websites

When a friend rec­om­mends a new busi­ness to you, you prob­a­bly head straight to their web­site to look up their loca­tion, explore their prod­ucts, and fig­ure out their range of prices. So, why do near­ly 40% of small busi­ness­es not have web­sites?

Help Your Clients Build Trust And Sales With The Right Digital Presence

Are you doing enough to help your clients build trust through their mar­ket­ing mes­sages? As your mom prob­a­bly advised: you nev­er have a sec­ond chance to make a good first impres­sion.


Digital Audit Rings Up $190,000 Sale From Grocery Store

This month's Sell Smarter! Award Video fea­tures Modesto Bee Account Man­ag­er Juani­ta Toth.

Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in adver­tis­ing strat­e­gy and effec­tive­ness is prob­a­bly stress­ing out your clients. You can give them the straight sto­ry based on details from Horowitz Research's new study.

B2B Buyers Looking at Vendor Websites; Social Media – Not so Much

B2B buy­ers tend to con­duct a good deal of online research before they con­tact a ven­dor. In some cas­es, they may skip over a ven­dor because of what they find, or don’t find, online. This is par­tic­u­lar­ly true with respect to a vendor’s web­site accord­ing to new B2B Web Usabil­i­ty Report issued by KoMar­ket­ing Asso­ciates and Dian­na Huff.

SMBs Seeking Help to Improve Their Websites

Yes­ter­day, I blogged on the new Con­stant Con­tact sur­vey that described how small busi­ness­es are strug­gling to find enough time to man­age their mar­ket­ing activ­i­ties. A new­ly released Dai­ly Deal Media Mer­chants Sur­vey cov­ers some of the same ter­ri­to­ry but it delves a lit­tle deep­er into the chal­lenges that SMBs face as they try to con­quer dig­i­tal mar­ket­ing.

CPG Branded Websites Driving Sales

Con­sumer Pack­aged Goods (CPG) mar­keters were late to the online par­ty. But they seem to be mak­ing up for lost time as they improve their web­site con­tent. How­ev­er, if CPG mar­keters intend to see their online efforts trans­late to high­er sales, they need to fine-tune their con­tent and update it reg­u­lar­ly..

More Marketers to Focus on B2B Sites to Reach Prospects

Busi­ness­es have no short­age of media chan­nels to use when pro­mot­ing their prod­ucts and ser­vices online to oth­er busi­ness­es. While some online venues are spe­cial­ized B2B oper­a­tors, many con­sumer sites also offer busi­ness con­tent. Which chan­nel is most effec­tive for B2B mar­keters? BBN Net­works recent­ly hired OTX Medi­aCT to study the top­ic and find­ings indi­cate that mar­ket­ing through ded­i­cat­ed B2B web­sites improves cam­paign per­for­mance.