Tag: websites


Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.


Why Small Businesses Need Great Website Design

If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.


How to Convince Small Businesses They Need Websites

When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?


Help Your Clients Build Trust And Sales With The Right Digital Presence

Are you doing enough to help your clients build trust through their marketing messages? As your mom probably advised: you never have a second chance to make a good first impression.


Digital Audit Rings Up $190,000 Sale From Grocery Store

This month's Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.


Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research's new study.

B2B Buyers Looking at Vendor Websites; Social Media – Not so Much

B2B buyers tend to conduct a good deal of online research before they contact a vendor. In some cases, they may skip over a vendor because of what they find, or don’t find, online. This is particularly true with respect to a vendor’s website according to new B2B Web Usability Report issued by KoMarketing Associates and Dianna Huff.

SMBs Seeking Help to Improve Their Websites

Yesterday, I blogged on the new Constant Contact survey that described how small businesses are struggling to find enough time to manage their marketing activities. A newly released Daily Deal Media Merchants Survey covers some of the same territory but it delves a little deeper into the challenges that SMBs face as they try to conquer digital marketing.

CPG Branded Websites Driving Sales

Consumer Packaged Goods (CPG) marketers were late to the online party. But they seem to be making up for lost time as they improve their website content. However, if CPG marketers intend to see their online efforts translate to higher sales, they need to fine-tune their content and update it regularly..

More Marketers to Focus on B2B Sites to Reach Prospects

Businesses have no shortage of media channels to use when promoting their products and services online to other businesses. While some online venues are specialized B2B operators, many consumer sites also offer business content. Which channel is most effective for B2B marketers? BBN Networks recently hired OTX MediaCT to study the topic and findings indicate that marketing through dedicated B2B websites improves campaign performance.