BY Adam Ambro
Challenge: Figuring out how to create a compelling home services ad campaign
Jay Dye, a media consultant for NPG of Idaho, has been in sales for over 40 years, so they knew that when it came to creating a home services ad campaign with a local business looking to promote their holiday light installation services, AdMall would be the place to go.
“The business owner is young and specializes in [the] installation of permanent holiday lighting in residential and commercial buildings,” said Dye. “The owner is very open to both digital and broadcast. Name recognition was the big issue. There is a lot of competition in our area for companies installing permanent lighting.”
Solution: Turn to AdMall’s Local Account Intelligence Report
“AdMall helped them to see several things,” said Dye. “First, the statements of the industry [from the Local Account Intelligence Report] were encouraging. Secondly, [the issue of not knowing the proper ad budget for a home services ad campaign was put to rest with AdMall’s information”].
Result: A new client ready to celebrate more revenue and the holiday season alike
Dye crafted a home services ad campaign that consisted of 30-
“AdMall is a very important part of my presentation preparation,” said Dye. “Two of my pages in all my presentations are directly related to the information from AdMall. I highly recommend that a serious sales specialist use AdMall in preparation for any presentation. I will continue to use AdMall in the future because it gives me an edge over my competition.”
AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.
Everything from market demographics, consumer spending, marketing/
More About: Home Repair and Maintenance Services
Home repair and maintenance services operate in the building services industry. The businesses work primarily for residential clients who require regular maintenance on home systems or who need repairs prior to selling or after buying a home. Home repair specialists may offer general services, or they may specialize in a specific service such as window cleaning or chimney sweeping.
These business owners often have a broad background in the construction industry, or they may have specialized training in a few specific areas such as chimney repair, window replacement or rough carpentry. In addition to providing maintenance and repair services, these businesses may also work as remodelers.
The industry is comprised of small locally owned businesses, but some franchising has occurred. Handyman services in the U.S. report a total revenue of $265 billion with about 530,000 businesses.
The total market for home services is estimated to be $657.4 billion. Home services that specialize in serving single family houses has a market size of $500.2 billion.
These businesses must advertise to convince homeowners that using a professional service will save time and that the job will be done without a hassle. They compete with other small repair businesses. Repair services may also compete with big box operators in cases where supplies and equipment are necessary to do the job. These companies also offer professional services.