"During the economic slowdown, many start-​ups got into carpet cleaning but shut down pretty quick," Same Day Pros reports. "The trends by the beginning of 2015 have seen a great change. Carpet cleaners are setting up new businesses, and investing in improving the operations. It’s facilitated by the consumers who are ready to pay a bit more for great and long-​lasting results."

Preference to certified carpet cleaners:
"Homeowners have become aware on what signifies the expertise of a carpet cleaner. More and more people are asking for IICRC-​certified professionals. Even the carpet cleaners have become active in getting into professional courses to upgrade their knowledge and get certified. The fact that, carpet manufacturers these days recommend that only IICRC-​certified pros clean carpets if the warranty has to be claimed, adding fuel to these kinds of carpet cleaning trends. I guess it’s all for good."

Carpet cleaners can show off their certifications in direct mail. The new AudienceSCAN survey revealed 44% of Carpet Cleaning Customers took action after getting ads/​coupons in their mailboxes in the past month.

The demand of green carpet cleaning:
"Just like the general public is getting inclined towards environment-​friendly carpets, the cleaning industry is also experiencing this change. People are asking for the use of environment-​friendly chemicals, and nowadays many carpet cleaning companies call the use of green chemicals a USP. It means the trend is being adopted both by consumers as well as cleaners."

It would serve well to advertise green chemicals used. The new AudienceSCAN study found 24% of Carpet Cleaning Customers regularly support environmental causes and charities with their time or money.

Pet-​friendly carpeting:
"The number of U.S. households that have pets is increasing, and pet accidents on carpets are becoming more frequent. It has given rise to new technologies that bring stain resistance and pet-​friendly carpeting. It's widely accepted by pet owners who are sick of trying to resist stains by restricting their pet’s activities."

The new AudienceSCAN survey showed 53% of Carpet Cleaning Customers own dogs and 37% own cats.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.