Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-known tea and soda companies paid off big for the University of Missouri. They are the winners of the National Student Advertising Competition (NSAC) AdMall “Best Use of Marketing Research” Award during this year's American Advertising Federation (AAF) national conference.
For the 11th year, the AdMall “Best Use of Marketing Research Award” was presented to the team that best demonstrated the use of any source of market research in the development of their campaigns. As a research partner for the annual competition, AdMall provides access to its database of market research reports to all competing teams.
“Congratulations to The University of Missouri NSAC team on their award,” says SalesFuel CEO C. Lee Smith. “AdMall’s continuing support allows NSAC students to access information to support their campaign creation and brand recommendations using real-world research data we provide. This annual competition clearly illustrates the importance of research in the development of advertising campaigns.”
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.