Wedding Industry Can Nail It with Pinterest Trends

BY Courtney Huckabay
Featured image for “Wedding Industry Can Nail It with Pinterest Trends”

The new direction of nuptials in 2017 is all about personalization and having fun, from printed bridesmaid dresses in lieu of mismatched solids, to the taco bar riff on family-​style buffets, according to the Pinterest Wedding Report of 2017. Things that made the list? Drip cakes and off-​the-​shoulder wedding dresses. These are the top wedding trends of 2017 on Pinterest.


  • Drip Cakes
  • Taco Parties
  • Food and Drink Pairings

"Try mini cheeseburgers and beers or fancy cheese cubes with a glass of perfectly paired wine," Alexis Hobbs recommends in Brides​.com.

Catering companies shouldn't miss the opportunity to tout their wedding delights on Pinterest. The latest AudienceSCAN survey found 27% of adults are active on the social media site.


  • Greenery

"Not only is greenery a budget-​friendly option for brides strapped for cash, but it also features Pantone's 2017 Color of the Year," Hobbs writes. "Couples are ditching ornate florals for simple elegance."

  • Fall Weddings

"Move over, summer, there's a new trendy season in town! It's no wonder that brides are opting for the cooler weather when they get those gorgeous views of red, orange, and yellow leaves on their special day." Plus, brides can decorate with teeny tiny pumpkins.

  • Dusty Rose

"Pink is making a comeback in weddings, but in the most modern way possible."


  • Off-​the-​Shoulder Wedding Gowns

"If you're just as attached to your off-​the-​shoulder shirts from last summer as we are, it's probably not a shocker to you that the trend has made its way to bridal."

  • Wedding Tattoos
  • Blue Suits

Tattoo parlors can jump on this "Pinteresting" bandwagon to get way more exposure! The AudienceSCAN study reported 16.2% of Pinterest Users intend to get tattoos/​piercings during the next 12 months. Utilizing sponsored search could prove advantageous for showcasing "wedding tattoos." Pinterest Users will be searching for local tattoo shops that offer what they are seeing on Pinterest. In fact, 33% of Pinterest Users took action based on sponsored search results (like on Google, Yahoo or Bing) in the past month, according to AudienceSCAN data.


  • Lip Masks
  • Simple, Polished Updos

"Gone are the days of messy boho tresses. Brides-​to-​be are looking for old-​Hollywood hairstyles that don't put up a fuss."

  • Berry Lips


  • Bachelor and Bachelorette Parties in New Orleans

"It's official: New Orleans is the destination for bachelor and bachelorette parties in 2017. With beignets, jazz bands, and Bourbon Street, there's no end to the amount of fun you can have in NOLA."

Honeymoon planners and travel agents cans sponsor pins targeting engaged couples as well as pin bachelor/​bachelorette party-​planning services and location ideas to boards these searchers will see. According to AudienceSCAN research, Pinterest Users are 33% more likely than average to pay for travel planning services this year.

  • Minimoons

"Not everyone wants to hop on a plane immediately after their wedding day, so the minimoon is a great option for those who want to postpone their honeymoon until a later date. Local hotels or close-​by towns serve as an escape—without the jet lag."

  • Mountainside Elopements

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.