Tag: PPC

Consumer Search Behavior Linked to Age, Engine Used

How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.

Over 60% of SMBs Use Outside Experts for PPC

With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.

SMBs to Address Their PPC Campaign Problems

Can a small or medium sized business (SMB) make a big impact with paid search campaigns? Analysts believe it’s possible but many SMBs are going about their campaigns, especially on Google’s AdWords, the wrong way. Wordstream just completed a study on this topic and has suggested several solutions to keep SMBs from wasting their ad budgets.

Kathy Crosett October 24, 2013 Newsroom Tags: , , , ,

PPC’s Faster Lead Generation to Attract Marketers

The argument has been raging for over a decade now. Is pay per click (PPC) or search engine optimization (SEO) more effective for marketers? New research shows that marketers would be wise to invest in PPC, especially if they are seeking fast results.

Marketers Searching for the Best Way to Optimize Year-End PPC Campaigns

For many online retailers, it’s beginning to look a lot like Christmas. Online marketing campaigns must be mapped out through the end of the year to optimize the use of the remaining ad budget and generate sales. One critical component of any successful online campaign is paid search.