Sales Hiring and Retention

How can you improve your sales hiring outcomes? Hiring sales reps, especially the right ones, has never been easy.  After all, the cost of a bad sales hire for B2B companies is now at $177,171 according to our research. Staying aware of the latest trends and following best practices in sales hiring can make a difference.

Back in the day, 500 years ago, job seekers used letters of introduction, or resumes, to obtain new positions. Even then, job seekers emphasized the skills and experience they would bring to a new position. Employers had no way of knowing whether they were telling the truth, unless a trusted individual confirmed the candidate’s claims.

What percentage of sales managers use sales skills assessments? Our Voice of the Sales Manager survey reports that it is 45%. At the same time, sales managers are faced with a 30% turnover rate. But in some verticals, such as personal services, it’s closer to 35%. Managers can reduce their costly turnover rate by using sales skills assessments and sales aptitude tools.

A bad B2B sales hire doesn't just underperform — they drain resources, distort forecasts, and damage your brand. New SalesFuel research puts the average cost at $177,171. Download this free special report to understand every stage of the cost and get a proven framework for hiring smarter based on feedback from your peers.

Are you missing key signals that your sales hiring process needs an upgrade? If your turnover rate exceeds the 30% average we uncovered in our Voice of a Sales Manager survey, you likely have a problem.

Can you guess what the average turnover is in the typical sales department? Our Voice of the Sales Manager survey reveals the number is 30%. To reduce that number, you want to fill open positions with the right people. That’s especially true if you’re hiring a business development rep.