Manage Smarter 223 — David Horsager: Fostering a High Trust Culture

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David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University and The Wall Street Journal best-​selling author of The Trust Edge, The Daily Edge, and Trusted Leader. He is also a podcaster, creator of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies, The Trust Outlook. ® Horsager has advised leaders and delivered life-​changing presentations on six continents, with audiences ranging from Delta, FedEx, and Toyota to the New York Yankees, MIT and the Department of Homeland Security. His work has been featured in prominent media such as Harvard Business Review, Forbes, and MSNBC.

Through speaking, training, consulting, and coaching, David and his team at Trust Edge Leadership Institute make it their mission to develop trusted leaders and organizations. With his trademark 8 Pillar Framework, David breaks trust down into tangible steps that can be leveraged right away to build a high-​trust culture— because high-​trust leaders and organizations bring out the best in their people and get measurable results.

In this podcast for sales managers and sales leaders, Audrey, David and Jon discuss:

  • Definition of a high trust environment
  • How to build trust among fellow leaders and stakeholders in complex organization
  • His Enterprise Trust Index
  • How long does it typically take to establish trust?

"Leaders don’t realize that a lack of trust is their biggest expense. They often don't see how a lack of trust affects EVERY aspect of the business!”

David Horsager

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