HOSTED BY C. LEE SMITH AND AUDREY STRONG
Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.
Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.
In this podcast for sales managers and sales leaders, Audrey, and Marc discuss:
- The First 100 Days of an employee's tenure are crucial for their success and integration into the company culture. Managers should be proactive in setting up new employees for success during this period, including providing necessary equipment, training, and regular check-ins.
- Adapting Onboarding for Remote Work: The shift to remote work necessitates changes in the onboarding process. This includes logistical changes, such as shipping equipment, and increased intentionality in scheduling meetings and interactions that would have occurred naturally in an office setting.
- Company Culture and Core Values: The CEO should personally communicate the company's culture and core values to new hires. This direct communication ensures that employees understand the company's values from the source and can help instill these values more effectively. Mark Reifenrath shares how Spinutech achieved 10 years of zero turnover by fostering a strong company culture and values.
- Attracting A‑Players: To attract top talent, companies need to promote themselves as great employers, not just great service providers. This can involve building relationships with potential candidates over time and ensuring that the company's benefits and features are well-communicated.
- Addressing Work-Life Balance and 'Quiet Quitting': Companies need to address the increasing demand for work-life balance and be aware of the 'quiet quitting' trend, where employees disengage from their work without formally resigning. This can involve offering more flexibility in work hours and ensuring that employees are engaged and supported in their roles.
"The #1 mistake managers make is trying to lead every person the same way and with the same message. You have to say the main points at least seven times before the team will truly hear it. You also have to say it many different ways because we all hear the same words differently.”
Marc Reifenrath
Connect with Marc Reifenrath:
- Website: www.spinutech.com
- LinkedIn: https://www.linkedin.com/in/marcreifenrath/
Build Credibility and Effective Leadership with the Manage Smarter Show:
- Website: ManageSmarter.com
- X (Twitter): @ManageSmartPod
- LinkedIn: Audrey Strong
- LinkedIn: C. Lee Smith
Connect with SalesFuel:
- Website: https://salesfuel.com
- X (Twitter): @SalesFuel
- Facebook: https://www.facebook.com/salesfuel/
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