Jon Zellner is Executive Vice President of Programming Operations for iHeartMedia, overseeing national programming, sales integration, operations, and communication to 860 radio stations in 158 markets serving 271 million monthly listeners. Before joining iHeartMedia, Jon was SVP of Programming for Sirius XM overseeing 100+ channels. In episode 22, we discuss managing in large corporate environments, managing remote employees and the constant need for reinvention.
The latest research shows health care professionals need to devote more resources to managing their online reputations.
Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?
Shawn Abramowiitz, a local sales manager at KESQ in Palm Desert, knew he was in for an uphill battle when he began working with a small HVAC company. The SoCal market heavily favored the nationally-known brands, and so persuading area residents to make a change would require a top-notch ad campaign.
We recently celebrated National Small Business Week in the U.S. Your clients have plenty to cheer about because the economy's booming. But, they may be looking over their shoulders at the tech giants.
Is direct mail dead? Not according to the latest statistics from the Direct Mail Association. Using pieces that are the right size and shape can drastically improve response rates.
Who's using voice-activated search? What are they looking for? Once, they find it, what's their next move? These questions and more are answered within.
Kelsey Billings (Baker) recognized when she started her new role as an Account Executive for Florida Today that she had to utilize all the sales tools available to succeed in her new role. Luckily, the recent college graduate had done her homework and enlisted the help of AdMall.
Email continues to be a powerhouse tool for nonprofit fundraising. These organizations are also using other digital advertising formats. Here’s what works best for these groups.
Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.
Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.
Haley Smith had only been using AdMall for a few months since starting work at KMBC-TV, Kansas City, when she did what any good account executive would do: she put her head to the grindstone and started making calls.