Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Recently, Local Sales Manager Will Butler sought the help of AdMall PRO’s Digital Audit and presentation tools to show his client, a community college, their digital footprint and also how to improve their website.
BrandMuscle’s 2018 State of Local Marketing report explains what small businesses need in terms of marketing support from their brand partners. Here’s how you can help clients get what they need.
It’s not nice to fool consumers. In fact, they will hold a grudge after a business doesn’t play fair with them.
Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.
A new Manifest survey finds 91% of SMBs regularly update their websites, and they’re looking for outside help with this task.
Are your clients complaining that their email marketing campaigns aren’t as effective as they used to be? It’s a common complaint these days.
It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.
With direct competition in a nearby town, this gun store’s manager and marketing team needed to let the Falmouth community know about its brand-new range and training center. The Forecaster’s Cyndy Bell had all the ammunition she needed from AdMall to reach out to her account. The Advertising Accounts Manager knew from her research that the business had just changed its website and needed to increase the SEO of that new site.
Your clients likely know that keeping a customer is less costly than scoring a new one. If your clients want to keep customers AND add new ones, they need to enhance and promote their loyalty programs.
Decades ago, John Wanamaker famously lamented he didn’t know which half of his ad money was wasted. This year, a survey from Rakuten suggests that U.S. marketers believe at least 30% of their ad dollars yield little or no return.