Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
With so much attention focused on podcasts, advertisers are taking notice. A new Nielsen report describes who’s listening to which type of podcast and how to match your advertisers with these audiences.
Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they're buying media space to snag voter attention.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
Change can be a good thing, but too much change all at once can spell ruin for a business. This was the situation Cota Walls found herself facing when she began courting a local furniture store. The regional digital sales specialist for BH Media Group saw the telltale signs of a company in trouble. Namely, a complete overhaul, including an ownership change, along with operating under a new banner. In fact, since it first opened, the company had undergone three name changes and two physical store locations.
Businesses are scratching their heads about marketing mix. Should they use more digital? More mobile? And how often should they adjust their budgets?
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
This month's Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.
Are your clients trying to reach the elusive B2B buying audience? If so, they need to focus on developing quality content.
Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.
Marketers want to use more cross-channel advertising, but they're running into problems. A new report outlines the challenges faced by cross-media buying marketers, along with their audience-based targeting, and proposes a few solutions.
Is your client considering cutting the ad dollars their spending on email or dropping the medium altogether? Stop them. Stop them right now.
A small-town car dealership in Indiana was already in trouble when it changed ownership this past spring. The previous owners had left the company in shambles, having lost credibility with customers and having built a negative reputation in the community.