Just outside the Rochester, NY metro area, a mom and pop style auto dealership was starting to lose its foothold. Although the company had been in the family for generations, a crop of larger dealers had moved in to the area and was siphoning a lot of business.
Back to school. No three words strike greater dread in school children. Those same three words add up to excitement and opportunity for your clients.
Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What's happening and how do you fix it?
When making sales calls, reps are no strangers to the phrase “cutting costs.” And Desert Sun media sales strategist Lindsay Ortiz was no exception when calling on a local car dealership. The dealership was doing just that, after having recently let go of the marketing agency handling all of its co-op approvals and submissions.
Marketers who want to sell their products across the U.S. often split their ad budgets into buckets. Some spending goes to national campaigns, while the rest is allocated for local market campaigns.
When marketers must move a lot of product in a short period of time, they should advertise great deals. But, the type of promotion they use can drive different responses from consumers. Here’s what they need to know.
Between now and 2022, digital will be the force that drives the U.S. media advertising market. That message comes across loud and clear in PwC’s most recent annual forecast.
These days, there is no shortage of entrepreneurs starting up online businesses. While they might be whizzes at product development and distribution, these business owners need advertising help.
We consumers have our guilty pleasures. One of them is reading magazines, both online and in print. The new Mequoda Consumer Magazine study shows who is reading what type of magazine.
Sometimes, no matter how up to date you keep your keywords, your client's site traffic may suddenly drop for an unknown reason. Here are some likely causes you may not have considered.
This month's Sell Smarter! Award Video features Glenwood Springs Post-Independent’s Multi-Media Marketing Consultant Amanda Cerveny.