We recently celebrated National Small Business Week in the U.S. Your clients have plenty to cheer about because the economy's booming. But, they may be looking over their shoulders at the tech giants.
Is direct mail dead? Not according to the latest statistics from the Direct Mail Association. Using pieces that are the right size and shape can drastically improve response rates.
Who's using voice-activated search? What are they looking for? Once, they find it, what's their next move? These questions and more are answered within.
Kelsey Billings (Baker) recognized when she started her new role as an Account Executive for Florida Today that she had to utilize all the sales tools available to succeed in her new role. Luckily, the recent college graduate had done her homework and enlisted the help of AdMall.
Email continues to be a powerhouse tool for nonprofit fundraising. These organizations are also using other digital advertising formats. Here’s what works best for these groups.
Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.
Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.
Haley Smith had only been using AdMall for a few months since starting work at KMBC-TV, Kansas City, when she did what any good account executive would do: she put her head to the grindstone and started making calls.
Last week was National Small Business Week. While it’s important to officially recognize the role SMBs play in our economy, your SMB clients likely focus on optimizing their performance every week. You can help as these folks say they need marketing help.
Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn't properly market themselves.
How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.
Doug Gibson was tasked with working with an RV dealership to come up with an effective marketing campaign, but with the knowledge that the family-owned and operated business had never once bought advertising.