If you’re like most consumers, you don’t have much experience with 360-degree immersive video. Marketers are hoping to use this technology to ramp up their messaging. Will it work?
Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.
Chase Henderson was working hard to upsell accounts in his pipeline as the new kid on the block at Times Record News in Wichita Falls, Texas. One specific client did very minimal advertising with his company. He knew the owners of a portfolio of rehabilitation and senior care centers were always looking to gain more patients and fill rooms.
Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.
Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.
Give your client's video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.
LinkedIn can be a great LEAD resource for sales reps; they just have to know how to USE IT efficiently. Episode 03 of the Sell Smarter Video Podcast provides tipadvice to help make finding leads a much less DAUNTING task and how to boost your response rates when you reach out to them.
Does it pay off for marketers to get political in their ad messaging? The answer to that question likely depends on the core audience that your clients are trying to reach.
The 2017 holiday advertising season is history for your clients. Before we get too far away from that frenzy of activity, it’s a good idea to recap which advertising strategies worked and what didn’t.
If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.
It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
Bradley Toy's Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars. It also helps that he has 27+ years of media sales experience under his belt.
Content is king. Whether it’s a blog post or a video, consumers are paying attention. They’re also sharing content. Their interest in content can be a great way for a brand to expand influence.