Closing a deal isn’t the end of a sales relationship. A good relationship can last for years, with needs and opportunities evolving as the market does. And so, when Tiffany Marchand, of the Tri-County Times, discovered co-op advertising dollars for one of her current clients, she picked up her phone right away.
Long ago, our ancestors developed two ways to survive when they encountered a threat. They could choose to stand their ground when an enemy attacked (fight) or they could run (flight.)
If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports
Does it seem like some of your fellow salespeople in the office have a God-given talent for sales? It can be discouraging to work alongside such people when you feel you have to work as hard as you can to accomplish what they seem to do naturally. Don’t lose hope for your future in sales, though.
Tabitha Laser is an accomplished professional with an extensive background in organizational culture in companies such as BP, 3M, and CH2Mis and others. Her upcoming book, Organization Culture Killers, addresses how to build a path that tomorrow’s leaders can follow in order to avoid the mistakes of their predecessors. In this episode, we discuss how to build a path tomorrow’s leaders can use to avoid mistakes of predecessors and how managers should analyze what happened prior to taking over.
As different as you’d like to think your product or service is from your competition, there are rarely cases that product alone makes you the obvious choice to prospects. So, what is it your prospects are looking for? What will make you stand out? Here are a few pieces of advice from SellingPower’s Matt Singer.
With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.
Nine years ago Uber revolutionized the public transportation industry, and forever transformed the way it does business.
Are your sales reps whining that they don’t have enough autonomy? Maybe they’re telling you, as Lee Salz wrote about a while back, that they can take care of business on their own.
Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.
Jordan Estes has only been in media sales for a year and a half, but he already has a good grasp of the industry. Recently, he took his talents to a financial planner in the area who had been struggling to make a name for himself in the local market.