May 24, 2019

Are You Unknowingly Giving Your Prospects Negative Attention?

Too many salespeople aren’t engaging their prospects and giving them the positive attention they need in order to be motivated into a sale. If you’re asking yourself how a salesperson could be giving negative attention to someone they’re trying to sell to, here’s some enlightenment that Marcus Buckingham and Ashley Goodall provide in their SellingPower article.

May 21, 2019

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

May 20, 2019

Marketer Tests Prove Advertising Works

If you’re selling media, you’ve probably encountered prospects who think they don’t need to advertise. Or maybe you’ve got clients who are cutting back on advertising because they don’t think it’s helping them increase the bottom line.

May 19, 2019

Manage Smarter 70: Increase Your Curiosity, Unlock Your Potential

Dr. Diane Hamilton is a nationally syndicated radio show host. She is the author of multiple books including It’s Not Your It’s Your Personality, and her forthcoming book is titled, Cracking the Curiosity Code: The Key to Unlocking Human Potential. In this episode, we discuss: How curiosity and lack of it is holding your career advancement back; why we lose curiosity as we age; the four things that hold us back from being more curious.

+ SHOW MORE