Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.
Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.
Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.
Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.
Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas.com.
Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.
iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.
This month we learn about: how marketing budgets will increase in 2018, digital media time on mobile, and besting the receptionist roadblock
Remember those terribly over-sexualized Super Bowl commercials that had absolutely nothing to do with domain names? Katee Van Horn is working hard to help us all forget them. As GoDaddy's Vice President of Global Engagement & Inclusion, she's been instrumental in affecting change in marketing campaigns to reflect the kind of business GoDaddy really is.
Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.