After selling 17.25 million new vehicles last year, dealers will find it difficult to achieve those same levels this year. Auto advertising is also undergoing huge changes.
When you want to achieve a goal, it’s a good idea to have a strategy in place. Findings from the 2019 B2B Content Marketing Study show that most businesses are using some type of content marketing and their goal is to get better at it.
Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.
How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.
Holidays are always a lucrative time of year for businesses and Valentine’s Day is no exception. As one of the biggest shopping days of the year, it’s a prime market for advertisers, not to mention the perfect time to approach new clients.
The practice of using impossibly thin models to show off the latest styles is not ringing true with most consumers who see ads. And, in this increasingly multicultural world, marketers who fail to reflect population changes could find themselves falling out of favor with shoppers.
Have you talked to your clients about their website landing page? For many businesses, that page serves as an introduction.
Consumers want access to all products and services all the time. While shoppers certainly appreciate 24x7 access to products, it turns out they exhibit specific buying tendencies based on time of day and time of year.
Brittany Smith was fairly new to her position as an account executive at the Statesville Record & Landmark when she approached a local furniture store about purchasing ads in her newspaper. It sounded like the typical sales call, but there was a catch.
OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.
As the average age of U.S. consumers continues to increase, pharma companies are rolling out new drugs and therapeutic solutions. Jacob Bell, writing for Biopharmadive.com, reports that 70 drug companies have spent about $2.8 billion on advertising this year.
The new "Does Radio Drive Store Traffic" study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.
When a company has been around for more than 60 years, it’s obviously doing something right. Such is the case for a Sunbury, PA-based furniture store, that carries three major lines of furniture, as well as the Sealy line of mattresses. Being the veteran store in the area, their name is well established, but new competitors have been popping up for some time. In this case, there are more than eight other stores in the immediate area.