You and your clients probably know that women control the purse strings to many household purchases. To influence these consumers to buy a new brand or product, marketers spend huge sums developing creative ad campaigns.
It’s never easy to give feedback. And it may be even more difficult to receive feedback, positive or negative.
If you’re still not closing at the rate you want, here’s what you should try next.
Are your clients highlighting their social responsibility efforts in their advertising campaigns? If the answer is no, they’re missing an opportunity to gain new business from and solidify continuous business from existing customers who share those views.
When you walk into a room, do people tend to stop talking and start leaving? Some leaders might think nothing of this response and decide everyone else has a problem.
Having word-of-mouth credibility on your side is invaluable for a small business. Building that kind of trust and credibility in one’s market is no easy feat, and it’s what keeps people coming back time and again. But in a digital era of online marketing, consumers are making more decisions based on what they see on their computers and smartphones and fewer based on what they find out in face-to-face interactions.
In today’s tight labor market, you could spend a fortune trying to lure the kind of talent you need to succeed. If the thought of sky-high salaries is keeping you up at night and crimping your profitability, consider an alternate strategy.
If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.
According to Michael Tracy, one of today’s top sales professionals and speakers, being yourself is the ultimate sales tool. There are, however, three parts of yourself that you need to emphasize, and they all begin with the letter “C.”
Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch - Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog.com and hosts his own podcast called In the Arena. In this episode, we discuss: Managing so you can win new business away from competitors; The 4 Levels of Value Creation; and how discovery with team members can help them find new routes to closing sales.
Professional services firms - think attorneys, accountants - or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.
We all know that each client is different and so their customer service plan must be unique to them as well. However, not many salespeople take the time to think through more than just, “Should I call or email my client?” According to CustomerThink’s Niamh Reed, customer service plans need to be way more versatile than that, especially when a new customer is learning to utilize your product or service.