January 20, 2019

Manage Smarter 53: Happy Teams Require Happy Managers

hristina Unrein is Founder of Possibility Lab and she is a Clarity & Happiness Coach for Achievement-Driven Leaders, Business Owners & Teams creating personal and business solutions that focus on mindset, happiness, and resiliency. In this episode, we discuss: the definition of happiness, what warning signs mean an employee will never be happy in your organization, and specific steps to change your mindset to be more fulfilled at work.

January 16, 2019

Competitor Objection? No Problem!

No matter how smooth the sales process goes, you will at some point face objections. And, a common objection is the mentioning of a competitor. If a prospect brings up the fact he or she is working currently or plans to work with the competition, don’t give up. Instead, take action.

January 15, 2019

AdMall Co-op Report Inspires First-time Digital Ad Purchase

In the world of sales, it’s a problem that comes up time and again. Small businesses can be hard to sell on advertising, often because of restrictive budgets, a slow shift to digital platforms, or a combination of the two. Such was the case for Mark Wert when he approached a local home decorating and remodeling store. The multimedia representative for the Daily Item knew that the storeowner was hesitant to fund any new advertising, so Wert turned to AdMall’s assistance to help plead his case.

January 14, 2019

Are Your Clients Overdoing Promotions?

As we enter 2019, your clients may be asking themselves whether they should spend more money on promotions or on advertising. Analytic Partners has released its ROI Genome Report to show marketers how they may be missing the mark when they rely on promotions.

January 13, 2019

Manage Smarter 52: Managing through Crisis and Turnarounds

For more than 25 years, the last 15 with his own firm Broadway Advisors, Tom Paccioretti has been a turnaround consultant and crisis manager helping financially troubled companies and their stakeholders. His more than fifty clients included Barneys New York, CalFruit Eagle, Trend Technologies, Z Gallerie and EZ Lube. In episode 52, we discuss: managing up and down in crisis and turnaround situations, managing cash conversion cycles during crisis/turnaround scenarios, making senior leadership walk the customer experience for turnaround discovery.

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