KFVS-TV/WQWQ-TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. “This business faces many challenges as they carry unique products with a high upfront cost to the consumer but lead to money savings down the road,” Lambert explained.
Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.
If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn't happen to your clients' ads?
In this episode of the Sell Smarter podcast we discuss scoring a prospect meeting and credibility killers.
The results of several surveys over recent years indicate that younger consumers are very interested in brand authenticity. This interest seems to go hand in hand with their desire to hear a brand’s story.
In this age of video ads and podcast marketing, should your clients bother to create content that targets readers? Claire Wilson, writing for Marketingprofs.com, says yes. Here are tips you can use if you’re writing content for clients.
If you’re offering agency services to your clients, there’s some good news coming your way. More marketers are putting out contracts for project-based work this year.
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Matt Centner’s account had been around the block – since 1975, to be exact – and historically did not invest much in local advertising. The Comcast Spotlight Pueblo account executive was all too familiar with the up-hill road battle this bike dealer waged in the Colorado community each day to keep its seat at the top.
Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.