May 20, 2019

Marketer Tests Prove Advertising Works

If you’re selling media, you’ve probably encountered prospects who think they don’t need to advertise. Or maybe you’ve got clients who are cutting back on advertising because they don’t think it’s helping them increase the bottom line.

May 19, 2019

Manage Smarter 70: Increase Your Curiosity, Unlock Your Potential

Dr. Diane Hamilton is a nationally syndicated radio show host. She is the author of multiple books including It’s Not Your It’s Your Personality, and her forthcoming book is titled, Cracking the Curiosity Code: The Key to Unlocking Human Potential. In this episode, we discuss: How curiosity and lack of it is holding your career advancement back; why we lose curiosity as we age; the four things that hold us back from being more curious.

May 15, 2019

How to Gain Avid Online Shoppers’ Attention

How often do online shoppers make online purchases? According to a report by Episerver, 26% of them make at least one purchase on a weekly basis; a 3% increase from last year. While this shows great promise for online retailers, there’s still one problem: more retailers are offering e-commerce options every year.

May 14, 2019

Ad Exec Puts the Pedal to the Metal En Route to a $12,000 Sale

Name recognition goes a long way and will attract customers far and wide. So how can smaller, local businesses hope to compete? Jordan Estes, of the Statesville Record and Landmark, had this question on her mind when she approached a motorcycle dealer in his town. The owner had been losing clients to big box retailers in the area, but Estes had a plan.

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