MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.
Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they're using and what they're getting out of it.
Sometimes it (literally) pays not to give up. For Eric Grover, an Account Manager for the Milwaukee Journal Sentinel, that meant going back time and again to the same local wine and spirits store in the hopes of changing their mind. The owners, “a couple of old-school guys,” had never run a digital campaign before and were reluctant to buy into Grover’s pitches.
The new Street Fight State of Hyper Local report is based on feedback from execs who sell tech and digital services to small businesses. Here’s where they say the market is headed.
Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.
Timing is everything. Sarah May, a marketing strategist for Smart.Market, recently experienced this firsthand. Earlier this year, while reading an “AdMall Minute” email, May took note of a consumer trend story about working with limousine companies during prom season.
Tisha Vigliaturo, an account executive for Viamedia-Kansas City, was not only new to using AdMall, she was also completely new to media sales. So it was a bold move when, having only been on the job a couple months, she decided to approach a local Kansas City attorney about just that.
Consumers are ready to splurge on luxury items this year. Here’s what your clients need to know about advertising these products.