More marketers are seeing the importance of adding cinema advertising to their media mix. This news comes to us from the Cinema Advertising Council, which has just released its 2018 revenue report.
Here’s a paradox in organizational life. A significant percentage of workers say they’ve experienced a bad manager at some point in their careers.
If you are a fan of The Moth or This American Life, you know the power of storytelling. We humans seem hardwired to root for the underdogs and cheer them on as they achieve victory over their antagonists.
Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.
Have you done it again? Reacted to a colleague or a team member in a way that you now regret?
With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.
For one sales professional, there’s one key ingredient to a successful sales demonstration: Storytelling. And, while many salespeople have been taught to sell benefits rather than features, they haven’t been taught how to do this in the form of a story.
Do consumers respond to specific kinds of paid ads on social media sites? What are the biggest turn-offs in social media advertising strategies?
Jason Forrest, founder and CEO at FPG (Forrest Performance Group), is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. In this episode, we discuss: Why 70% of training in U.S. businesses fails; how managers can change team behaviors to embrace and retain training, and how “Performance equals knowledge minus leashes”
If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.
“When you talk to customers, what are you fundamentally trying to do?” That is the question SellingPower recommends asking yourself when reflecting on your sales strategy.