February 19, 2019

Think Local, Act Digital

Having word-of-mouth credibility on your side is invaluable for a small business. Building that kind of trust and credibility in one’s market is no easy feat, and it’s what keeps people coming back time and again. But in a digital era of online marketing, consumers are making more decisions based on what they see on their computers and smartphones and fewer based on what they find out in face-to-face interactions.

February 19, 2019

How Much Should You Sell?

How much of your product or service do you think clients and prospects really care about? Often, reps spend too much time talking about every single feature of what they’re selling, wasting both their and the prospect’s time.

February 17, 2019

Manage Smarter 57: How to Eat Your Competitors Lunch

Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch - Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog.com and hosts his own podcast called In the Arena. In this episode, we discuss: Managing so you can win new business away from competitors; The 4 Levels of Value Creation; and how discovery with team members can help them find new routes to closing sales.

February 15, 2019

3 Client Types You Haven’t Customized a Service Plan For

We all know that each client is different and so their customer service plan must be unique to them as well. However, not many salespeople take the time to think through more than just, “Should I call or email my client?” According to CustomerThink’s Niamh Reed, customer service plans need to be way more versatile than that, especially when a new customer is learning to utilize your product or service.

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