2024 is finally the year that the auto industry is expected to make a full recovery from the COVID-​19 pandemic. But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-​pandemic just yet. While traditional ads are important, dealers should focus more on digital strategies going forward.

Did you know that 96% of consumers read reviews before choosing which business to make purchases from? The word of other consumers is gospel while what brands say about themselves doesn’t mean much in comparison. So, if your client wants to achieve true digital marketing success they need to inspire lots of positive reviews.

How is your client supposed to get personalized ads to current and potential customers with cookies decreasing everywhere? This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-​party data?

Stop putting your client’s advertisements where consumers expect to see them and ignore them. Put them where they stand out and have little to no competition. In short: Stop ignoring the influence of DOOH advertising.

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-​channel campaign strategy that’s tailored to their target audiences. Specifically, they should be using one that includes strategic email marketing.

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Here’s what you need to know.

Choosing the best ad media types for your client is only part of the battle. Another major component is creating ads that will enhance your client’s target audience’s attitudes toward the brand. Here are a few digital marketing techniques to help you and your client achieve this goal.

Despite the rising costs of basically everything, homeowners still plan on spending about the same amount of money on services. A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. It also says that your client should be focusing on search and social ads when targeting these

Sales start with website traffic. If consumers can’t find your client’s website or content within the first search results page, traffic will decline. Here’s how to motivate your client to take action and help them get better SEO results.

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-​time high.

Yes, your client really should be preparing for the holiday shopping season now. 10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order.

Is your client’s goal to get more people to the polls this election season? Or are they hoping to ride the coattails of political ads to get more viewership? Either way, they should be turning to CTV media ads.