“The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year.”
Tag: smartwatch users
With the introduction of new devices, new features, and updates to hardware and operating systems alike, 2017 has brought a number of changes to the smartwatch market. As of June 2017, nearly nine percent of U.S. consumers aged 18+ owned a smartwatch, up almost 1.5 percentage points from the six months prior.
On-device heart rate monitoring is the number one feature of activity trackers. In Q2 2016 more than 44 percent of activity trackers owned in the U.S. included a heart monitor, up from just 12 percent a year ago, according to NPD Connected Intelligence.
Wristly Apple Watch InsiderÛªs Report explores what impact the Apple Watch is having on users’ health, exercise and lifestyles. Responses indicate that the Watch is helping many on their health journeys. Over 78% agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.