We are going through a period of time that isn’t quite like anything we’ve experienced before. As Joanne Crossland writes for Insperity, we’re in the COVID-19 marathon, not the sprint.
Author: Kathy Crosett
Personalized marketing remains a challenge. About half of surveyed businesses admit they’ve got a problem on this front.
Is your inbox overflowing with COVID-19-related email messages? Consumers have heard plenty from retailers and other service providers in the past few weeks.
As we continue to limit in-person contact, consumers are spending more time than ever connected to various media formats. Your clients could be in danger of losing brand awareness that they worked so hard to create.
The global economy, which had been roaring along for several years since the Great Recession ended, has slowed way down in the past few weeks. You’ll need to roll out new sales management tactics to rev up your sales team.
Have you fallen into the trap of believing that millennials and Gen Z job seekers are similar? That assumption would be a mistake when it’s time to recruit top Gen Z candidates.
Are your clients considering pulling their messaging until the coronavirus outbreak ends? Consumers want a specific kind of brand messaging now, so don’t let your clients pull back.
As consumers continue to practice social distancing across the U.S., you should help your clients tweak their search ad strategies. After all, businesses want to continue to employ their workers, and to do that, they must sell products and services.
As a sales manager, your entire plan will likely have to be reworked this year. You may be trying to decide if you should reduce headcount or vendors to keep your expenses under control.
Are your clients getting the best content marketing outcomes? Developing great content takes significant resources.
To truly motivate and lead a department, new sales managers should come into their positions possessing specific talents, motivations and mindsets. Can you use sales leadership assessment tests to discover the strengths of the sales manager candidates who have applied for a position with you?
As we make our way through a whole new way of doing business, mostly virtually, you may need to dial down anxiety for some of your sales reps. Before COVID-19 changed our lives, your reps may have been accustomed to coming into the office every day.