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If your clients are eager to connect with millennials, they might assume their messaging should take place on digital formats. That’s true to some extent.
Author: Kathy Crosett
U.S. Ad Market to Grow 4% in 2020
Brian Wieser, Global President, Business Intelligence at GroupM, has published a new report on advertising market predictions for next year.
Disruptor Brands Are Seeking Marketing Assistance
One of the biggest advantages of cookie-based advertising is the ability to target consumers in the local market. Your SMB clients have likely benefited from this technology.
What’s Your Plan for Next Year’s Account Renewals?
When you’re in charge of managing accounts, annual renewals loom large on the horizon. This is a perfect time of year to think about how to manage your renewals in the next 12 months.
Are Your Employee Appreciation Programs Making A Difference?
Managers and leaders spend a lot of time obsessing about their recognition programs. In many organizations, a percentage of the budget is set aside for this purpose
Do You Know The Best Way to Motivate A Struggling Rep?
Is one of your reps struggling to make their numbers? Have they dropped the ball on the project you gave them?
Programmatic Growth Rate to Slow During Shift From Cookie-Based Advertising
Programmatic ad buying gave marketers a way to target consumers like never before. Some ad industry experts believe the rise of the direct-to-consumer market grew quickly over the past few years specifically because of programmatic advertising.
Out-of-Home Ad Market Reaches New High
The Out of Home Advertising Association of America (OAAA) reports that Q3 advertising increased by 7.3% over the same period last year. So far, OOH advertising is outpacing last year’s activity by 7%.
Do You Know Which Soft Skills Your Employees Should Work On?
After your team members get into a disagreement or dis a customer, you have to take action. The problem is, you may not know exactly which action to take.
Do You Know These Secrets to Motivating Your Team Members?
Picture your sales team, hard at work. They’re making calls, planning their prospecting strategy and tweaking their presentations.
Women Watch Four Hours of Live TV Every Day
Do your clients realize that women make or influence between 70% and 80% of purchases in the U.S.? They’re picking up supplies for their kids’ school projects and stopping by the convenience store to grab milk and bottled water.
Are Your Clients Driving Away Customers With Their Digital Marketing Tactics?
Is your clients’ digital advertising driving away consumers? Many business owners believe that once they establish a digital presence, consumers will love their brand and buy from them.
