Author: Kathy Crosett

Traditional Media to Account for 60% of Local Ad Spending This Year

Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.

How to Lead Ideation Sessions for Results

Are you looking for a way to get your team excited about your department’s goals for the next quarter or the next year?

Have You Promised to Take Responsibility for Your Actions Today?

No matter how much I diet, I can’t lose weight. My body isn’t designed to exercise in the morning.

Have You Applied the Nudge Theory to Your Organization’s Leaders?

The leaders in your organization are likely doing well. But, do you suspect they could be doing a little better?

Tips to Improve Your Management Effectiveness Through Better Listening

If you’re like most managers, you’ll never have enough time to finish all the tasks on your to-do list. Some days, the best you can hope for is to tackle the emergencies.

Summertime is Screen Time for Most Consumers

Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.

62% of Marketers Say Traditional Advertising Remains A Priority

For traditional media sellers, the details from the World Federation of Advertisers’ new State of Advertising report might sound too good to be true.

Tips To Help Employees Reduce Unethical Decision-Making

Do you pride yourself on being one kind of person at work and another kind of person at home? Many people do.

How to Hire the Best Candidate for Your Open Position

Are you having trouble hiring the kind of person you really want for an open position? In these economic boom times, employers are fortunate if they get a handful of applications from qualified candidates.

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Is It Time to Redefine Your Recognition Program?

We all know that employees aren’t motivated by money alone. Some of your top achievers may be highly engaged because they believe in the organization’s mission.

What Happens in the First Five Minutes of Your Meetings?

You never get a second chance to make a good first impression. That old saying usually applies to when you make someone’s acquaintance.

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