Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.
Author: Kathy Crosett
Are you looking for a way to get your team excited about your department’s goals for the next quarter or the next year?
No matter how much I diet, I can’t lose weight. My body isn’t designed to exercise in the morning.
The leaders in your organization are likely doing well. But, do you suspect they could be doing a little better?
If you’re like most managers, you’ll never have enough time to finish all the tasks on your to-do list. Some days, the best you can hope for is to tackle the emergencies.
Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.
Do you pride yourself on being one kind of person at work and another kind of person at home? Many people do.
Are you having trouble hiring the kind of person you really want for an open position? In these economic boom times, employers are fortunate if they get a handful of applications from qualified candidates.
We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
We all know that employees aren’t motivated by money alone. Some of your top achievers may be highly engaged because they believe in the organization’s mission.
You never get a second chance to make a good first impression. That old saying usually applies to when you make someone’s acquaintance.