Author: Kathy Crosett

Direct Mail Remains A Key Tactic For Connecting With C‑suite Execs

A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.

Managers: Are Your Team Members Avoiding You?

The toxicity of the workplace is a hot topic these days. In our current economic climate, employees don’t have to put up with a bad workplace environment.

SalesFuel HIRE is Here!

Ever hire someone who looked like a stud, but was actually a dud? Sales candidates often look good on paper and many "perform" well in an interview.

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

Brand Sponsorship Spending Impacts Local Buying

Are your clients looking for another way to connect with consumers in their local communities? Increasingly, sponsorship of local events is the answer.

Will Personalization Be The B2B Holy Grail in 2020?

The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?

How Civil Interaction Boosts Productivity

Does a bold and bragging sentiment work for leaders? Or should they opt for more of a thanking and apologizing demeanor?

Are You Matching Your Sales Strategy to the Situation?

Has your sales training taught you to take control of a prospect meeting? As a challenger salesperson, your goal might be to disrupt the prospect’s mindset.

Are You the Cause of Employee Burnout?

We talk a lot on this blog about ways to make your team members accountable. When employees are accountable, they’re productive and engaged.

Leaders Don’t Always Have To Be Right

If you’re in a management role, you might be stuck on something that will negatively impact your leadership credibility. Specifically, you might think you should always be right

Here’s What Your Clients Should Know About Micro-Influencers

Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.

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