How do you usually recruit top sales professionals? Are you asking current employees for recommendations?
Author: Kathy Crosett
Automotive sales in 2020 will slow a bit this year, but advertisers will try to convince consumers to purchase as they’ll spend 47% of auto ad budgets on digital. The National Auto Dealers Association predicts that U.S. automotive dealers will sell about 16.8 million vehicles in 2020.
Are you encountering prospects who seem to know plenty about you, your company and your products before you talk with them? When they have so much information in advance, how can you show prospects your value?
Wouldn’t it be nice to know ahead of time about sales candidates and their decision-making abilities? Good sales assessments can give you an idea of how a candidate will react in specific situations before you bring them in for an interview.
Ever since consumers started using tools like Google to search online, marketers have obsessed about their SERP position. In today's digital universe, should your clients shift SEO focus?
The candidate who’s interviewing with you seems motivated. They’ve spent plenty of time researching your company and products.
2019 was a rough year for many marketers. The CMO Council put together a telling infographic about the negative brand perceptions suffered by many well-known companies.
U.S. adults who haven’t worked in years are now applying for jobs. Are you asking yourself if using sales candidate assessments to screen those who are re-entering the workforce makes sense?
Are businesses successfully using social media as a lead generation tool? If so, how is that strategy working for them?
Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.
In-person, word-of-mouth, references used to be the preferred way to check out a new business in town. Now, consumers rely on reviews.
Is one of your New Year’s Resolutions all about how to improve your negotiating skills? The entire concept of negotiating may seem like a sham to you.