Author: Kathy Crosett

How to Recruit Top Sales Professionals

How do you usually recruit top sales professionals? Are you asking current employees for recommendations?

47% Of Auto Ad Budgets Allocated To Digital

Automotive sales in 2020 will slow a bit this year, but advertisers will try to convince consumers to purchase as they’ll spend 47% of auto ad budgets on digital. The National Auto Dealers Association predicts that U.S. automotive dealers will sell about 16.8 million vehicles in 2020.

Kathy Crosett January 16, 2020 Media + Marketing

How to Show Prospects Your Value

Are you encountering prospects who seem to know plenty about you, your company and your products before you talk with them? When they have so much information in advance, how can you show prospects your value?

Sales Candidates and Their Decision-Making Abilities

Wouldn’t it be nice to know ahead of time about sales candidates and their decision-making abilities? Good sales assessments can give you an idea of how a candidate will react in specific situations before you bring them in for an interview.

Why Your Clients Should Shift SEO Focus from SERP Position

Ever since consumers started using tools like Google to search online, marketers have obsessed about their SERP position. In today's digital universe, should your clients shift SEO focus?

Kathy Crosett January 13, 2020 Media + Marketing

How to Use Assessments to Measure Candidate Motivation

The candidate who’s interviewing with you seems motivated. They’ve spent plenty of time researching your company and products.

Are Your Clients Suffering from Negative Brand Perceptions?

2019 was a rough year for many marketers. The CMO Council put together a telling infographic about the negative brand perceptions suffered by many well-known companies.

Sales Candidate Assessments for Those Re-entering the Workforce

U.S. adults who haven’t worked in years are now applying for jobs. Are you asking yourself if using sales candidate assessments to screen those who are re-entering the workforce makes sense?

Using Social Media As A Lead Generation Tool

Are businesses successfully using social media as a lead generation tool? If so, how is that strategy working for them?

82% of Marketers Outsource Digital Marketing Projects

Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.

Why Your Clients Should Optimize Online Reviews

In-person, word-of-mouth, references used to be the preferred way to check out a new business in town. Now, consumers rely on reviews.

Do You Need to Improve Your Negotiating Skills?

Is one of your New Year’s Resolutions all about how to improve your negotiating skills? The entire concept of negotiating may seem like a sham to you.

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