Do you pride yourself on being one kind of person at work and another kind of person at home? Many people do.
Author: Kathy Crosett
Are you having trouble hiring the kind of person you really want for an open position? In these economic boom times, employers are fortunate if they get a handful of applications from qualified candidates.
We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
We all know that employees aren’t motivated by money alone. Some of your top achievers may be highly engaged because they believe in the organization’s mission.
You never get a second chance to make a good first impression. That old saying usually applies to when you make someone’s acquaintance.
The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.
For decades, marketers purchased TV advertising with the idea of day-part in their minds. In the era of TV everywhere and anytime, industry experts believe marketers should develop some new ways of thinking about advertising.
Do consumers pay attention to online ads these days? After all, many viewers know that, on streaming video, they are going to have to watch the same ad up to five times during a single program.
Have you ever felt like you’re not quite clicking with a prospect?
Has it been a while since you updated your incentive system? Or maybe some of your reps seem a little less excited about what they’re doing these days.
You’ve done it! You’ve finally hired the last person who will complete the dream team you’ve been trying to assemble.
It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That’s what happened this week.