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Political Advertising Strategies: How to Influence Voters and Boost Engagement
How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around…
What Marketers Must Know About the B2B Buying Process
As your accounts generate marketing and ad material, do they know which format their B2B prospects prefer? The latest content…
What Is a Sales Leadership Assessment? Complete Guide for Employers
A sales leadership assessment is a structured evaluation. This evaluation is used to measure a person’s ability to effectively lead…
The Complete Playbook for Customer Loyalty and Retention
How do customers want to hear from brands? GetResponse says it’s all about email. Nearly 22% of customers prefer to…
Why Every Brand Needs a Data-Driven Social Media Content Strategy
Have your accounts set their social media content strategy for the year? The Sprout Social 2026 Social Media Content Strategy…
Proven Direct Mail Ideas to Increase Response Rates
Do you know how much marketing spend goes to direct mail? LOB reports that it’s 25%. It’s easy to see…
Hiring for Top Sales Skills: Why Critical Thinking Matters
How important are critical thinking skills when hiring a new sales professional? Our Voice of the Sales Rep survey shows…
Best YouTube Marketing Strategies for SMBs
Who is the most popular FAST CTV provider? YouTube. Pixability’s survey of ad agencies reveals that 51% see marketer investment…
AI Overview Analysis Tools: The Ultimate Guide for Marketers
How many businesses are trying to appear in Google’s AI overviews? At least 48% claim familiarity with generative engine optimization…
Ultimate Guide to SMB Marketing: Proven Tactics for Success
Are your accounts optimizing cause and national event marketing? With so many ads inundating consumers, it can be a challenge…