Author: Kathy Crosett

Using Social Media As A Lead Generation Tool

Are businesses successfully using social media as a lead generation tool? If so, how is that strategy working for them?

82% of Marketers Outsource Digital Marketing Projects

Are your clients having trouble staying current with the most effective digital marketing formats? It’s not easy to keep up with the latest tech-based changes.

Why Your Clients Should Optimize Online Reviews

In-person, word-of-mouth, references used to be the preferred way to check out a new business in town. Now, consumers rely on reviews.

Do You Need to Improve Your Negotiating Skills?

Is one of your New Year’s Resolutions all about how to improve your negotiating skills? The entire concept of negotiating may seem like a sham to you.

Managers: Are You Creating a Toxic Environment?

The toxicity of the workplace is a hot topic these days. In our current economic climate, employees don’t have to put up with a bad workplace environment.

Are Your Clients Advertising on the New Must-See TV Programs?

Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.

Kathy Crosett December 27, 2019 Media + Marketing

Are You Using This Approach to Coach Your Maverick Employee?

Do you have an employee on the team who’s constantly coming up with suggestions and ideas that don’t mirror your own? Some managers might feel these employees are deliberately challenging their authority.

How to Fix Toxic Leadership Behaviors that Cause Employees to Leave

If you’re lucky enough to have your dream team in place, the last thing you want to do is jeopardize it. As a leader, you’re also human and probably have a few behavioral tendencies you need to improve.

Local SMBs Are Increasing Digital And Traditional Media Spend

Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.

Kathy Crosett December 23, 2019 Media + Marketing

35% of Younger Consumers Believe Cinema Advertising

Between 2019 and 2023, cinema advertising will grow from $1.0 to $1.1 billion in North America, according to PwC analysts. This 10% projected growth rate is great news for cinema media sales reps.

Kathy Crosett December 20, 2019 Media + Marketing

Managers Can Increase Employee Retention By Changing Their Behavior

Nobody’s perfect, especially not managers. And employees know it.

59% of B2C Companies to Spend More on Content Marketing in 2020

Your B2C clients spend heavily on content marketing. They should be tracking which content forms are delivering the best ROI.

Kathy Crosett December 16, 2019 Media + Marketing
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