Author: Kathy Crosett

Tips To Help Employees Reduce Unethical Decision-Making

Do you pride yourself on being one kind of person at work and another kind of person at home? Many people do.

How to Hire the Best Candidate for Your Open Position

Are you having trouble hiring the kind of person you really want for an open position? In these economic boom times, employers are fortunate if they get a handful of applications from qualified candidates.

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Is It Time to Redefine Your Recognition Program?

We all know that employees aren’t motivated by money alone. Some of your top achievers may be highly engaged because they believe in the organization’s mission.

What Happens in the First Five Minutes of Your Meetings?

You never get a second chance to make a good first impression. That old saying usually applies to when you make someone’s acquaintance.

Over Half of Holiday-Related Purchases to be Made Online

The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.

Why Your Clients Should Plan For Mind-Part When Buying Video Ad Placements

For decades, marketers purchased TV advertising with the idea of day-part in their minds. In the era of TV everywhere and anytime, industry experts believe marketers should develop some new ways of thinking about advertising.

Why Your Clients Should Try Sequenced Ads

Do consumers pay attention to online ads these days? After all, many viewers know that, on streaming video, they are going to have to watch the same ad up to five times during a single program.

Why You Should Listen With All Of Your Senses

Have you ever felt like you’re not quite clicking with a prospect?

These Fresh Incentive Ideas Will Drive Rep Engagement and Sales

Has it been a while since you updated your incentive system? Or maybe some of your reps seem a little less excited about what they’re doing these days.

Here’s Why Your Dream Team Is Failing

You’ve done it! You’ve finally hired the last person who will complete the dream team you’ve been trying to assemble.

Traditional Ad Market Doing Better than Expected

It’s not every day that analysts revise their projections up for media buying in traditional advertising formats. That’s what happened this week.

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