Author: Kathy Crosett

How to Boost ROI Through Review Management

You know that online reviews influence consumers as they determine who to do business with and what they’ll buy. Now you also have exact numbers to share with your prospects about the impact on ROI when their ratings stars rise.

Consumers To Increase Holiday Spending by 4% This Year

Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.

Are You Making These Basic Proposal Mistakes?

You’ve tried your hardest to get in front of the top decision-makers at your prospect’s site. But you’ve not been able to advance.

How to Manage Your Overstepping Employee

You thought you’d made the perfect hire. Your new employee came into the organization with outstanding credentials and a solid work ethic.

Are You Using the Right Hiring Criteria?

When you’re ready to make your next hire, ask yourself a few questions. Are you looking for a person who will come up to speed quickly or are you looking for a person who will succeed in the long term?

Marketers Need Help With SEO

About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.

Consumers Shop on Mobile, Buy on Desktop

Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.

Direct Mail Remains A Key Tactic For Connecting With C‑suite Execs

A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.

Managers: Are Your Team Members Avoiding You?

The toxicity of the workplace is a hot topic these days. In our current economic climate, employees don’t have to put up with a bad workplace environment.

SalesFuel HIRE is Here!

Ever hire someone who looked like a stud, but was actually a dud? Sales candidates often look good on paper and many "perform" well in an interview.

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

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