Author: Kathy Crosett

CMO Survey: Marketing Budgets to Grow by 8.7% Next Year

The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.

Top Tips to Stop Engaging in Toxic Workplace Behavior

Toxicity is making headlines these days. People everywhere find themselves locked in toxic relationships.

What Value Proposition Are You Offering Your Sales Rep Candidates?

The start of any new calendar year gets managers thinking about what they’d like to focus on or change. For many managers, the start of September serves as another key time.

Here’s How Your Clients Can Optimize Results Through Ads in Apps

Do consumers still download apps? And do they notice ads in those apps?

Sneak Peek At Top Marketing Formats for 2020

Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.

Is Your Bottom-Line Mentality Trashing Your Team's Spirit?

Does it pay off to relentlessly focus on making your number, to engage your bottom-line mentality? Maybe not, according to research published by Baylor University.

Are You Scaring Candidates Who Should Be Applying For Your Open Position?

We all know we’re dealing with a booming job market right now. Maybe that partly explains why only a couple of barely qualified candidates applied for your open position.

Do You Know How Much Employee Satisfaction Impacts Customer Happiness?

If you've rolled out new products and services, but can get customers to buy more it's time to check out another key issue: employee satisfaction.

Half of SMB Owners Lack a Marketing Plan

Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.

Out-of-Home Advertising Demand Soars

Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.

Auto Dealers Can Boost EV Sales by Marketing to Younger Consumers

We’ve heard plenty about how digitally enabled consumers plan to buy everything online. It turns out that automobiles may be the exception.

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