About Kathy Crosett
Kathy Crosett, Senior Vice President of Research, has led quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously, Kathy was an analyst in health care marketing research. She holds an MBA from University of Vermont.
Latest Articles
Political Advertising Strategies: How to Influence Voters and Boost Engagement
Marketing Tips
How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around…
What Marketers Must Know About the B2B Buying Process
Marketing Tips
As your accounts generate marketing and ad material, do they know which format their B2B prospects prefer? The latest content…
What Is a Sales Leadership Assessment? Complete Guide for Employers
Hiring and Promoting Tips for Managers (Salespeople)
A sales leadership assessment is a structured evaluation. This evaluation is used to measure a person’s ability to effectively lead…
The Complete Playbook for Customer Loyalty and Retention
Marketing Tips
How do customers want to hear from brands? GetResponse says it’s all about email. Nearly 22% of customers prefer to…
Why Every Brand Needs a Data-Driven Social Media Content Strategy
Marketing Tips
Have your accounts set their social media content strategy for the year? The Sprout Social 2026 Social Media Content Strategy…
Proven Direct Mail Ideas to Increase Response Rates
Marketing Tips
Do you know how much marketing spend goes to direct mail? LOB reports that it’s 25%. It’s easy to see…
Hiring for Top Sales Skills: Why Critical Thinking Matters
Hiring and Promoting Tips for Managers (Salespeople)
How important are critical thinking skills when hiring a new sales professional? Our Voice of the Sales Rep survey shows…
Best YouTube Marketing Strategies for SMBs
Marketing Tips
Who is the most popular FAST CTV provider? YouTube. Pixability’s survey of ad agencies reveals that 51% see marketer investment…
AI Overview Analysis Tools: The Ultimate Guide for Marketers
AI
How many businesses are trying to appear in Google’s AI overviews? At least 48% claim familiarity with generative engine optimization…
Ultimate Guide to SMB Marketing: Proven Tactics for Success
Marketing Tips
Are your accounts optimizing cause and national event marketing? With so many ads inundating consumers, it can be a challenge…
