Author: Kathy Crosett

Small Direct-to-Consumer Businesses Need Digital Marketing Help

If you’re working with smaller direct-to-consumer brands, you know the challenges they face. It’s not easy to be noticed in a noisy marketplace.

40% of Restaurant Diners Expect Weekly Deals

The economy may be roaring along, but consumers are still in a recession mindset.

Top Tips for Retaining Sales Reps

In a perfect world, our superstar employees would stay with the team forever. We all know that doesn’t happen.

Do You Have the Typical Sales Rep Day?

The sales life…so much to do in so little time. How do you optimize your days? Do you have favorite tasks?

How to Improve Creativity in Your Sales Reps

Nearly 40% of sales reps have difficulty moving down prospects down the funnel after they hear a prospect say, “We are happy with the way things are now.”

Marketer Tests Prove Advertising Works

If you’re selling media, you’ve probably encountered prospects who think they don’t need to advertise. Or maybe you’ve got clients who are cutting back on advertising because they don’t think it’s helping them increase the bottom line.

IAB: 2018 Final Numbers Show Digital Ad Spending Surpassed $107B

The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.

Strong Economy Boosts Advertising Opportunities

Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.

Top Tips for Managing Workplace Gossips

Workplace gossip. You know it’s a problem. Managers need to monitor what’s happening in the gossip channel. It’s also key for them to screen out candidates whose penchant for gossip is likely to make them toxic hires.

How to Handle Employees Who Argue

Being a good manager is a lot like being a super parent. It’s a manager’s job to nurture team members, help them develop their skills and encourage them to succeed in their careers.

Bad Hires Cost More Than You Think

Are you about to make an offer to a candidate who impressed all your internal interviewers? If you haven’t done complete discovery on the candidate, you might want to stop the process.

How to Market A Loyalty Program that Drives Sales

Consumers are getting a little burned out on loyalty programs. They still sign up for these programs, but they aren’t using them like they used to.

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