Author: Kathy Crosett

Will Personalization Be The B2B Holy Grail in 2020?

The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?

How Civil Interaction Boosts Productivity

Does a bold and bragging sentiment work for leaders? Or should they opt for more of a thanking and apologizing demeanor?

Are You Matching Your Sales Strategy to the Situation?

Has your sales training taught you to take control of a prospect meeting? As a challenger salesperson, your goal might be to disrupt the prospect’s mindset.

Are You the Cause of Employee Burnout?

We talk a lot on this blog about ways to make your team members accountable. When employees are accountable, they’re productive and engaged.

Leaders Don’t Always Have To Be Right

If you’re in a management role, you might be stuck on something that will negatively impact your leadership credibility. Specifically, you might think you should always be right

Here’s What Your Clients Should Know About Micro-Influencers

Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.

Are Your Clients Advertising on the New Must-See TV Programs?

Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.

Co-op Advertising Funds Can Boost Your Revenue in 2020

October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.

Here’s Why Your Deal Stalled and How to Get it Back on Track

How did your last contact with a big prospect end? If you didn’t get a commitment from them to talk again, at a specific time, you may have a problem.

Does Your Recognition Program Need an Overhaul?

We all like to think that our employee recognition programs support our positive work environments. Is that happening at your company?

Why You Should Hire Using A Structured Management Environment

If your business is growing, you’ve likely noticed that hiring new employees is a big challenge. The current economic climate could lead you to make some hiring decisions on the fly.

Millennials to Drive Increase in Holiday Shopping

As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.

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