I wrote yesterday on the topic of creating a plan-ahead team to develop new business strategies in the age of COVID-19. Business leaders also must consider how and when to bring employees back to the office.
Author: Kathy Crosett
Is your plan-ahead team in place and working on what your organization will do once the social distancing mandates ease and we’re encouraged to get back to business as usual? You may have already determined the damage to your business has been significant.
While we’re hearing that the social distancing mandates may soon start to ease up, the truth is that employees may continue to work from home for a while longer. To support your socially distanced employees, it helps to know what they’re feeling and what they’re worried about.
Are your B2B clients doing all they can to stay top-of-mind with their customers and prospects during the pandemic? To preserve cash flow, many businesses have cut back on paid advertising campaigns.
The coronavirus has significantly impacted how and what consumers are buying. Businesses that get how consumers are shopping now can respond quickly to changing tastes and benefit from higher revenue and increased brand awareness.
The sudden arrival of the coronavirus and the subsequent social distancing mandate has shown businesses the importance of using agile marketing. Back in the day, advertisers committed months ahead of time to TV ad campaigns and magazine page spreads.
Most of us are well into a month of social distancing and learning to optimize team meetings with video chat tools. The cast of Saturday Night Live had fun with this topic over the weekend, highlighting the challenges many workers face when video chatting.
We’re all waiting to learn just how steep the drop in advertising will be as a result of the COVID-19 crisis. But it’s not too soon to be thinking about how to revive advertising after the pandemic ends.
The creative messaging in advertising has always been about appealing to consumer emotions. During our COVID-19 crisis, marketers are letting stressed-out consumers know where they can find supplies to meet their urgent needs, such as feeding themselves and keeping their families safe.
Did you know that optimizing demand generation is key to your clients’ business success? At least 46% marketing leaders said so in a survey fielded by TOPO just before the COVID-19 crisis hit.
Have you been leaning on your sales reps to produce something, anything, since the COVID-19 crisis began? As a result of the increased pressure reps are feeling, they may not be pursuing the right kind of customer.