The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?
Author: Kathy Crosett
Does a bold and bragging sentiment work for leaders? Or should they opt for more of a thanking and apologizing demeanor?
Has your sales training taught you to take control of a prospect meeting? As a challenger salesperson, your goal might be to disrupt the prospect’s mindset.
We talk a lot on this blog about ways to make your team members accountable. When employees are accountable, they’re productive and engaged.
If you’re in a management role, you might be stuck on something that will negatively impact your leadership credibility. Specifically, you might think you should always be right
Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.
Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.
October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.
We all like to think that our employee recognition programs support our positive work environments. Is that happening at your company?
If your business is growing, you’ve likely noticed that hiring new employees is a big challenge. The current economic climate could lead you to make some hiring decisions on the fly.
As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.