Will 2020 be the year of social media advertising? The format is set to take third place globally in 2019 ad spending.
Author: Kathy Crosett
If you’re working with clients that want to capture a bigger share of the online market, they need to attract attention during the holidays. This year, an increasing number of consumers will shop for holiday gifts online.
All leaders know that employee turnover is an organizational fact of life. But the extent of turnover among younger employees is staggering.
What does it say about corporate America when 30% of employees “expect to experience a cultural crisis” in the near future? Those are the words of Sarah Clayton, who takes a look at what’s happening in U.S. companies in her Harvard Business Review post.
When the topic of work-life balance comes up between managers and employees, many people assume the discussion will be about working from home. But not every job can be done from home.
If your clients are eager to connect with millennials, they might assume their messaging should take place on digital formats. That’s true to some extent.
Brian Wieser, Global President, Business Intelligence at GroupM, has published a new report on advertising market predictions for next year.
One of the biggest advantages of cookie-based advertising is the ability to target consumers in the local market. Your SMB clients have likely benefited from this technology.
When you’re in charge of managing accounts, annual renewals loom large on the horizon. This is a perfect time of year to think about how to manage your renewals in the next 12 months.
Managers and leaders spend a lot of time obsessing about their recognition programs. In many organizations, a percentage of the budget is set aside for this purpose
Is one of your reps struggling to make their numbers? Have they dropped the ball on the project you gave them?
Programmatic ad buying gave marketers a way to target consumers like never before. Some ad industry experts believe the rise of the direct-to-consumer market grew quickly over the past few years specifically because of programmatic advertising.