Author: Kathy Crosett

TV Ads Driving Web Traffic and Revenue for DTC Brands

More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today’s crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.

Are You Guilty of “Pitchulation”

To speed prospects along, you might be tempted to cut a few corners during discovery. Don’t do it.

Over 80% of Big Businesses Lack Local Market Expertise

Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.

How to Stop Workplace Bullies in Their Tracks

We all like to think we left our juvenile tendencies behind in middle school. Unfortunately, that’s not the case for everyone.

Here’s the Top Benefit When Employees Work from Home

Are you looking for a way to increase employee satisfaction and retention? One solution many employers have turned to is allowing team members to work at remote locations.

OOH Advertising Sector To Experience Strong Gains in 2020

The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.

Do Your Clients’ Social Media Posts Have Authenticity?

Are your clients’ social media postings in sync with what their competitors are doing? Should they try to post when other businesses do?

Political Campaigns Could Drive $10 Billion in Ad Spending in 2020

Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.

Top Tips on How Experienced Reps Make Quota

If you’ve been selling for a while, you probably think you’ve got your pitch and technique nailed. That may be true, but have you suddenly noticed you’re having trouble making quota?

Does Your Goal-Setting Process Foster Accountability and Trust?

Too many managers treat goal setting as a one-and-done task. If that’s how you’re establishing expectations for your sales reps, you could be in for major disappointment as the year progresses.

Managers: Here’s Why You Shouldn’t Always Be Right

As the boss, it’s easy to get into the mindset that you’re always right. After all, you’ve encountered most of the problems your sales reps are experiencing.

Magazines Are Shifting to Content that Resonates with Readers

Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.

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