Author: Kathy Crosett

Auto Dealers Can Boost EV Sales by Marketing to Younger Consumers

We’ve heard plenty about how digitally enabled consumers plan to buy everything online. It turns out that automobiles may be the exception.

These Compensation Program Features Will Motivate Your Reps

Did you know the average sales manager hopes to grow revenue by 6% this year? And, about 57% of sales managers believe they can make their goal in 2019.

Does Your Super-Engaged Employee Have the Potential to Become Toxic?

How could you have been lucky enough to score a dedicated and devoted employee? As you are asking this, remember that in some work cultures, certain highly engaged employees can quickly become toxic.

Help Your Client Achieve 25% Purchase Rates With These Retargeting Tips

Are your clients hitting the right balance with their retargeting efforts? Today’s successful marketers can expect a sale from about 25% of their targets.

Why Your Past Organizational Changes Failed and How You Can Succeed This Time

Leaders who want to avoid repeating past failures don’t tell anyone anything. They ask people to tell them if and how their plan for change feels different in an attempt to learn.”

How to Avoid Destructive Engagement When Delivering Feedback

Is the feedback you’re giving to employees making any difference? I’m not talking about praise feedback.

Health Care Marketers Moving Ad Budgets From TV to Digital

There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.

40% of CMOs Lack Internal Staffing Resources to Get the Job Done

If you’re pitching your media and services to CMOs, it helps to get into their heads. Dentsu analysts have done that for you.

Tips to Help Clients Improve Social Media Marketing ROI

Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.

How to Shut Down Your Office Shark Tank

Shark tank. Those are two words you don’t want associated with your company culture.

Stop Playing the Role of Productivity Police Officer and Make Meaningful Changes

Are your employees working as productively as they could? In most cases, the answer to this question is no.

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