Healthy/​Beauty/​Diet Category Popular with Affiliate Marketers

Many companies choose to sign on with affiliate marketers to increase their online traffic and sales.  As a result, affiliate marketing has grown into a sizeable industry.  These businesses link to online retailers and promote the retailers’ offerings. In return, they receive a fee for each order that originates from their site.  Affiliate marketers also belong to one or more networks to broaden their reach to as many Web searchers as possible.

Tatto Media recently surveyed affiliate marketers to determine which products they prefer to promote, where they promote and which networks they join. Their findings can shed some light on how this industry works and may prompt more marketers to connect with affiliates to boost sales.

Affiliates, on average, belong to the following number of networks:

  • 2–6 Networks: 68%
  • 7–15 Networks: 22%

And they use the following criteria to determine which affiliate networks to join:

  • Payout amount 23%
  • Offer selection 17%
  • Communication with manager 22%
  • Payment terms 15%
  • Interface 11%

Tatto Media analysts believe that affiliates rank communication with network managers as an important element in the business relationship because so many affiliates are new to the industry and need guidance.

The top offers that affiliates prefer to promote fall into the following categories:

  • Health/​diet/​beauty: 20%
  • Email submits/​surveys: 19%
  • Dating: 12%
  • Mobile/​Ringtones: 12%

Like any business, affiliate marketers must draw traffic to their sites in order to increase chances that Web searchers will click a link and generate a sale. Here’s how affiliates say they prefer to promote their offers and not surprisingly, the vast majority of their marketing takes place online:

  • Search engines: 38%
  • Social networks: 27%
  • Display: 18%
  • Email marketing 10%
  • Newsletters: 1%
  • Other: 6%

Look for the power of affiliates marketers to grow as e‑commerce becomes a large piece of the retail trade industry.

[Source: 2010 Bi-​Annual Affiliate Survey Report. TattoMedia​.com. 13 Apr. 2010. Web. 19 Apr. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.