Heat Up HVAC Sales with These Trends

by | 3 minute read

Smarter, green­er tech­nolo­gies are con­tin­u­ing to gar­ner world­wide momen­tum, while the indus­try is pre­dict­ed to enjoy healthy growth until at least 2020, World Build 365 reports. Good news for HVAC equip­ment and sys­tem man­u­fac­tur­ers: glob­al demand for prod­ucts is set to reach new heights until at least 2020.

World­wide HVAC demand con­tin­ues to grow

"Heights could peak around $122 bil­lion. Demand for HVAC tech­nolo­gies is set to hit this fig­ure over the next three years, accord­ing to Amer­i­can research firm the Free­do­nia Group. This means the indus­try will be grow­ing at a com­pound annu­al growth rate of around 4% until the 2020 mark. Oth­er esti­mates point toward 6% growth. What­ev­er the fig­ure, growth pre­dic­tions are strong for the HVAC mar­ket."

Now is the time for HVAC deal­ers to adver­tise and take advan­tage of the indus­try growth. Cap­ture the 6.3% of con­sumers plan­ning to buy heating/air con­di­tion­ing sys­tems in the next 12 months, accord­ing to new Audi­enceS­CAN research.

HVAC tech­nolo­gies get smarter

"The dri­ve to make the HVAC indus­try smarter and more ener­gy effi­cient con­tin­ues unabat­ed with updat­ed tech­nolo­gies emerg­ing at a faster rate than ever before. Trends, such as the Inter­net of Things, are requir­ing machines to become more con­nect­ed and com­mu­nica­tive with glob­al net­works."

"Take smart ther­mostats, for exam­ple. A smart ther­mo­stat allows for the con­trol of tem­per­a­tures from remote loca­tions thanks to their inter­net con­nec­tiv­i­ty for greater mon­i­tor­ing and effi­cien­cy. As such, these devices are see­ing high­er adop­tion rates across the world."

"The abil­i­ty for HVAC equip­ment to com­mu­ni­cate remote­ly with oper­a­tors also allows for its over­all per­for­mance to be mon­i­tored more close­ly, as many sys­tems will also be col­lect­ing real-time data. This could lead into longer oper­a­tional sys­tem lives across the globe, improv­ing main­te­nance costs for oper­a­tors."

Smart tech­nol­o­gy is appeal­ing to con­sumers. Adver­tis­ing efforts can focus on smart offer­ings. The new Audi­enceS­CAN study showed 22% of HVAC Sys­tem Shop­pers want to buy things that make them feel "con­nect­ed" this year.


"The new focus for HVAC design inte­gra­tion of HVAC sys­tems, with­in the frame­work of build­ing struc­tures, is set to take off glob­al­ly. Again, this is being fueled by a greater desire by build­ing oper­a­tors and design­ers for greater con­trol and effi­cien­cy from their sys­tems, accord­ing to research firm Tech­navio."

"For exam­ple, access con­trols com­bined with inte­grat­ed HVAC con­trols gives users the abil­i­ty to mon­i­tor and adjust tem­per­a­ture lev­els, based on the num­ber of peo­ple in the con­di­tioned envi­ron­ment, from a sin­gle plat­form."

"Inte­grat­ing HVAC sys­tems into a building’s core, from the ground up dur­ing the design phase, also sug­gests greater col­lab­o­ra­tion between engi­neers and archi­tects and design pro­fes­sion­als in the near future. Indeed, col­lab­o­ra­tive projects are only set to expand across the archi­tec­tur­al world."

HVAC deal­ers could give spon­sored search results a try. The new Audi­enceS­CAN study found 47% of HVAC Sys­tem Shop­pers took action based on spon­sored search results in the past 30 days.

Green tech­nolo­gies

"The new HVAC norm If this arti­cle has a theme, beyond cat­a­loging ongo­ing or upcom­ing HVAC trends, it could be ener­gy effi­cien­cy. In a world of ris­ing green­house gas lev­els and finite resources, it is at the fore­front of everyone’s minds. So how is the HVAC world respond­ing? With more eco-friendly tech. Often, this means exper­i­ment­ing with new refrig­er­ant sources as tra­di­tion­al HFCs con­tin­ue to be phased out glob­al­ly. Oth­er units are so effi­cient they can actu­al­ly gen­er­ate pow­er and it to the grid."

"Amer­i­can com­pa­ny Be Pow­er Tech, for exam­ple, claims its BeCool™ sys­tem is effi­cient enough, thanks to its process that uses evap­o­ra­tive cool­ing, that it can put pow­er back into nation­al grids – cre­at­ing a small rev­enue stream for its oper­a­tors."

Audi­enceS­CAN data is avail­able as part of a sub­scrip­tion to AdMall for Agen­cies, or with the Sales­Fu­el API. Media com­pa­nies can access Audi­enceS­CAN data through the Audi­enceS­CAN Reports in AdMall.

Courtney Huckabay
Court­ney is the Edi­tor for Sales­Fu­el Today. She ana­lyzes sec­ondary cus­tomer research and our pri­ma­ry Audi­enceS­CAN research. Court­ney is a grad­u­ate of Mid­dle Ten­nessee State Uni­ver­si­ty.