New Trend Takes Pilates, Yoga, Boot Camp Aerobics to the Water

BY Courtney Huckabay
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CBS reports a whole new style of water aerobics is taking over fitness classes and gyms. Mountain climbers, jogging in place, and squats are all high-​intensity exercises usually done on land but are now being brought to the water. It’s water aerobics taken to a new level.

"Life Time Fitness is offering a new and intense class called Speedo Water Extreme in New York – it’s like boot camp in the water," the CBS article says.

"More gyms around the country are offering water exercise classes, getting people in the pool and pumped up for a challenging workout. Instructors say water exercises aren’t just good for your joints but it also helps restore sore muscles."

This new wave just might appeal to traditional aerobics class members and pilates lovers. The new AudienceSCAN study found 9.4% of U.S. adults participated in aerobics/​pilates in the past year.

When you bring it into the pool you can still have the intensity without the same level of compressive forces to the joints so you can do it more frequently and not feel as beat up,” explained Life Time Fitness’ Rob Glick.
"There are also yoga classes, but it’s anything but tranquil. There’s a class that uses yoga boards but is called Tsunami. It’s meant to supplement traditional land based workouts, while still working key muscle groups."

Health clubs, aquatic centers and fitness studios can promote new water workouts through daily deals. The new AudienceSCAN study showed 33% of Aerobics/​Pilates Participants took action after seeing a daily deal in the past month.

I don’t have to say connect to your core, because if you don’t connect to your core, you’re going in the water,” said Glick.

"The Life Fitness Gym says its aqua classes are up in enrollment 10-​percent year over year with more classes in development and the aquatic exercise association reports the number of certified aquatic fitness professionals has jumped by over 50-​percent since 2009."

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.