Sales Training Courses
LEARN ABOUT OUR SALES TRAINING IN 60 SECONDS
Without credibility,
every sales process fails.
SalesCred® facilitates live, immersive and inclusive sales training sessions that are customized to your unique personalities and objectives.
First, we identify sales credibility gaps for each salesperson and what's causing them. Then we use our expertise, and crowdsource the wisdom in the room, to develop strategies for improving these perceptions.
All of our sales training programs are designed to leverage AI and build the salesperson's credibility, trust and influence with every prospect — which make closing larger deals much easier.
Here's a sampling of our research-backed courses.
Building Credibility and Trust in Sales
How to build a foundation for building trust and influence with every account/prospect
71% of B2B buyers search the salesperson's name online before they talk to them.
Do your prospects recognize what you bring to the table? SalesCred is your "street cred" for sales—a critical factor in how high-value prospects see you before they'll see you. Credibility is also the foundation of building trust and influence. This course shows you how to get it.
Course Details
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Designed for:
Professionals who rely on trust-based relationships to serve their clients. Customer-facing teams at growth stage companies.
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- Understand the foundation of trust and influence in sales.
- Boost visibility and credibility online, in person and AI-driven searches.
- Attract the high-value prospects you want and drive sales success from a position of strength.
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- Personal sales assessment tests from TeamTrait
- Proprietary B2B and credibility research from SalesFuel
- The Credibility Chain™
- The Hierarchy of Sales Credibility™ for boosting the perception from every prospect
- Digital CredCheck™ sccoring of the salesperson's personal brand on LinkedIn, AI and elsewhere online.
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- Greater authority with new contacts.
- More access to budget-setters.
- Higher visibility and find-ability on Google and AI searches.
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- Leveling the playing field in sales conversations.
- Positioning themselves as the go-to expert for your target customer.
- Establishing a foundation for building trust and influence.
- Showing up as a somebody, not a nobody, online.
- Avoiding giving their power away.
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- Immersive activity for engagement and knowledge retention
- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
AI-Enhanced
Insight Selling
How to use the latest research
to lead sales conversations
43% of B2B buyers are more apt to meet with salespeople who provide insight that will help their business.
Buyers today are looking for more than just a sales pitch — they want to work with professionals who deliver information and ideas they didn't know or hadn't thought of. This course will show you exactly how to do that.
Course Details
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Designed for:
B2B sales teams at growth-stage and companies.
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Objectives:
- Deliver unexpected value to prospects with insights that open new doors—and set you apart from the competition.
- Use AI to package and supplement business intelligence that your competitors don't have access to.
- Drive rapid engagement using The 5‑Second Rule and dynamic, actionable content that sparks client interest.
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- The 5‑Second Rule methodology for high-impact outreach
- Proprietary B2B buyer research from SalesFuel
- AI-enhanced, industry-specific insight tool in the SalesCred app
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- Faster respect for new salespeople.
- Greater prospect engagement.
- Higher-level business discussions.
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- Crafting high-impact outreach that gets engagement.
- Becoming a credible business resource, not another salesperson.
- Leveling the playing field in sales conversations.
- Reactivating prospects that have gone silent.
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- Immersive activity for engagement and knowledge retention
- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
5 Fundamentals of Critical Thinking for AI
How to use AI in sales to build credibility,
not damage it
71% of customers say it's important for humans to validate the output of AI
AI always sounds smart, but it's not always right. To overcome errors in AI-generated output, bias, and hallucinations, critical thinking is critical when using AI in sales. This course will improve these skills and help you validate AI output before presenting it to prospects.
Course Details
Gartner predicts that roughly 30% of new sellers entering the workforce will experience a reduction in critical analytical skills as well as social skills like relationship building, empathy and active listening due to an over-reliance on AI technologies. But it doesn't have to happen to your team.
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Designed for:
All salespeople using AI — and those who should be.
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- Detect and eliminate AI-generated errors before they undermine your client relationships.
- Identify and remove bias, promote transparency, and build trust through responsible use of AI.
- Master critical thinking skills that build your professional reputation when using AI in sales.
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- Proprietary B2B buyer research on AI from SalesFuel
- AI-enhanced, sales tools in the SalesCred app
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- Faster respect for new salespeople.
- Greater prospect engagement.
- Higher-level business discussions.
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- Mitigating the risks, both real and perceived, of using AI in sales.
- Building trust through transparency.
- Demonstrating their ability to stay on top of the latest technology.
- Achieving the expected value from the company's investment in AI.
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- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
The
Retention Ring™
How to retain and grow your newest
and biggest accounts
Nearly one-third of salespeople say it's getting harder to secure client testimonials.
Long-term relationships that generate real profit need more than customer satisfaction — they require unwavering client loyalty. The Retention Ring is a proprietary 5‑stage framework that does exactly that.
Course Details
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Designed for:
Client success teams and full-cycle sales executives. Anyone responsible for making sure what was promised is delivered
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- Proactively reduce churn by addressing buyer’s remorse and post-sale anxiety.
- Identify upsell and cross-sell opportunities, even during budget constraints.
- Use field-tested methods to secure more testimonials, referrals, and impactful case studies.
- Build relationships that generate client advocacy and recurring revenue.
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- The five-stage Retention Ring framework: proven methods for lasting client loyalty.
- Proprietary insight into what drives customer retention, loyalty, and referral behavior from SalesFuel.
- Powerful AI-enhanced reengagement tools through the SalesCred app.
- The Hierarchy of Sales Credibility™ for boosting the perception from every prospect
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- Increased client retention, revenue stability, and share of wallet.
- Confidence in turning satisfaction into authentic loyalty and brand advocacy.
- Tools to earn more referrals and organically build a testimonial-rich reputation.
- Repeatable strategies for identifying and capturing upsell opportunities.
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- Preemptively identifying risks of churn and acting before issues escalate.
- Structuring post-sale touchpoints to maximize lifetime client value.
- Building credibility and trust by doing what you said you'd do.
- Earning and leveraging testimonials and referrals to fuel future sales efforts.
- Becoming trusted partners, not just vendors, who naturally grow accounts over time.
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- Immersive activity for engagement and knowledge retention
- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
The Win Cycle™
Sales Process
How to close more B2B accounts using a structured, full-cycle sales process
48% of B2B buyers are willing to pay a premium to buy from companies that provide a superior customer experience.
Tired of winging it or having everybody do their own thing? Implement the structured 5‑stage B2B process that leverages AI and credibility from the first call to five-star reviews.
Course Details
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Designed for:
B2B sales professionals at every level who want to elevate their credibility, modernize their approach, and consistently close more deals. This includes SDRs, BDRs, full-cycle salespeople, account executives, and sales managers.
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- Apply proven, research-backed techniques to generate, qualify, and convert leads.
- Ask smarter discovery questions that help you prevent objections with greater ease.
- Gain the leverage your need to close deals faster with confidence.
- Build lasting client relationships and drive sustainable revenue growth from repeat sales, upselling and cross-selling.
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- SalesCred: How Buyers Qualify Sellers
- The Win Cycle sales methodology
- The Retention Ring account retention methodology
- Proprietary B2B buyer research from SalesFuel
- AI-enhanced, industry-specific insight tool in the SalesCred app
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- The structure to make quota everytime.
- Increased confidence and effectiveness in every stage of the sales cycle.
- Improved lead generation and qualification strategies that fill the pipeline with high-converting prospects.
- Mastering AI to work smarter, close faster, and stay ahead of the competition.
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- Using advanced closing methods and objection-handling skills that turn hesitations into sales and clients into advocates.
- Generating, qualifying, and nurturing leads using modern, research-backed strategies.
- Impactful communication, including the art and science of asking smarter questions and tailoring your sales approach to meet the client where they are.
- Grown and retaining accounts after the sale.
- Building unbreakable credibility with every prospect.
- Using AI responsibly as a force multiplier in sales.
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- Immersive activity for engagement and knowledge retention
- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
The 7 C's of Pre-Sales Research
How to Be Prepared to Be Brilliant™
at every sales meeting
31% of salespeople consider sales preparation one of their biggest weaknesses
Be prepared for every opportunity! Master the 7 C’s of Pre-Sales Research to impress at every meeting and up-level you prospect and client conversations — because you truly know their business.
Course Details
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Designed for:
Anyone responsible for winning, growing, or retaining key business accounts — including SDRs, BDR, Full-cycle salespeople, account executives, client success and marketers.
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- Master the 7 C’s research model to increase relevance and credibility with buyers
- Quickly get the intelligence to ask meaningful questions that open conversations and reduce objections
- Translate pre-call intelligence into more meetings and faster closing.
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- The 7 C's methodology and e‑book.
- Real-time research, competitive intelligence and social listening tools through the SalesCred app.
- Proprietary category benchmarks and customer profiles from SalesFuel.
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- A proven and repeatable research process that makes you stand out with buyers.
- Sharper, more credible sales communication at every touchpoint.
- Greater conversion rates by replacing guesses with tailored insights
- Ability to leverage category trends and social intelligence for lasting client relationships.
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- Being prepared for every sales meeting.
- Building rapport by discussing the company's priorities based on what they're saying to their customers.
- Targeting accounts with meaningful, up-to-date intelligence.
- Personalizing outreach using detailed contact and company knowledge.
- Communicating a valid business reason for the call/meeting.
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- Unleash the full potential of AI to boost productivity, discovery and outreach — without sounding like a robot.
- Course materials
- Knowledge Check
- Access to PRO tools on the SalesCred app at no additional charge
- Digital badge to display on LinkedIn and email signatures
All SalesCred sales training courses are customized to the needs of your team or company.
They can be delivered on-site or remote through Zoom. Ideal class sizes are 10–50 participants.
Meet your facilitators.
SalesCred Author and Creator
C. Lee Smith
With more than 30 years of sales and leadership experience, C. Lee Smith is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. Lee is the author of the Amazon bestseller SalesCred — How Buyers Qualify Sellers. He multiplies revenue opportunities for sales teams by elevating credibility with buyers.
Lee is also the CEO of SalesFuel — a sales research firm he has led to profitability for 30 straight years.
Learn more about him at C. Lee Smith
ATD Certified, SalesCred Facilitator
Dave Blakeslee
Dave Blakeslee is an expert SaaS training professional and certified instructional designer with more than 20 years of learning and development experience.
With a focus on providing immersive, outcome-based experiences, Dave designs eLearning programs and plays an instrumental role as a sales credibility trainer and workshop facilitator. He also implemented and now manages SalesFuel’s robust digital credentialing program.
Build your credibility to make more sales, faster.
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Frequently Asked Questions
SalesCred® uniquely focuses on building credibility and trust using the latest B2B research, AI tools, immersive peer exercises, and practical applications to become a “trusted advisor” — not just a seller. It's not a plain vanilla one-size-fits-all program. All courses are designed and delivered by us — never by a franchisee of someone else's work.
SalesCred trains sales professionals to leverage AI tools like ChatGPT or Perplexity at every stage of the sales funnel, while also teaching best practices for ensuring data accuracy, ethical outreach, and maintaining a high EQ (emotional intelligence) in every sales conversation. Responsible AI use helps reps work smarter while preserving genuine human connection. All SalesCred sales training courses also include the SalesCred app with AI-enhanced power tools.
A pre-course assessment and a situational judgement test from TeamTrait help pinpoint specific sales skill gaps for every participant. Facilitators work closely with individuals to create tailored action plans, ensuring every rep elevates their personal brand and customer trust from the first interaction.
Although not as robust or customized as our live sales training courses, we provide self-paced courses to help you fully understand and apply sales credibility to your everyday sales efforts. Each module in the SalesCred Academy includes an exercise and knowledge check. Upon completion of each module, you will receive a digital badge — a credential you can display on LinkedIn.
The SalesCred Academy is ideal for new sales professionals needing to build best practices and level the playing field against more experienced competitors. It's offered through the SalesCred app for iOS and Android for subscribers and participants of our sales training courses. Download it today.
All SalesCred sales training courses can be delivered on-site for greater impact and engagement during the immersive exercises. Each course can be customized to the needs of your team or company. Ideal class sizes are 10–50 participants.
Yes! Every SalesCred program is custom designed around your team’s specific objectives, sales roles, skill gaps, and industry requirements.
While timelines vary, most sales professionals report improved confidence, stronger relationships, and faster progress towards “trusted advisor” status within weeks of applying what they’ve learned. Impact is mostly affected by the mindset of the salesperson and reinforcement from their sales manager.
Digital badges are credentials earned upon course completion and can be displayed on professional platforms (like LinkedIn) to showcase your credibility and commitment to sales excellence.
Classes are optimized for engagement and results with 10–50 participants, ensuring personalized attention and effective collaboration during the immersive exercises.
Rates for SalesCred sales training courses are very competitive with other well-known training companies. They are based largely on the number of participants and whether you want remote or on-site training. Contact us for rates and availability.