SalesFuel is proud to announce the return of Jessica Helinski as Director of Research, effective January 13, 2024. This exciting development is part of a series of changes and expansion of the company’s research team, underscoring SalesFuel’s commitment to delivering exclusive sales intelligence and marketing research you can't find anywhere else.

Jessica previously spent 17 years at SalesFuel as a Senior Research Analyst, contributing significantly to the company’s research innovations, including its flagship tools AdMall® and AudienceSCAN®. In her new role, Jessica will manage the research team and lead efforts to further enhance SalesFuel’s proprietary solutions, ensuring clients continue to receive the actionable insights they rely on.

“It feels amazing to be back at SalesFuel, where I’ve spent so many meaningful years of my career,” says Jessica Helinski. “This company has always been at the cutting edge of sales intelligence, and I’m thrilled to rejoin such a talented team as we continue to deliver the research and insights that empower sales professionals to succeed.”

Helinski joins a team that will remain with Senior Vice President of Research Kathy Crosett firmly at the helm. "We're delighted to welcome Jessica back,” says Crosett. “With her strong analytical and writing skills, Jess is set to bring fresh ideas and creative insight to her team as well as our entire organization."

In addition to Jessica’s return, Anissa King and Jenna Smith have been promoted to Senior Market Research Analysts. Both have played instrumental roles in the success of SalesFuel’s research initiatives. Their dedication, thoughtful work, and positive energy exemplify the qualities that make SalesFuel a leader in its field and a top workplace.

SalesFuel’s CEO, C. Lee Smith, shared his excitement about these updates: “We are delighted to welcome Jessica back to SalesFuel in this new leadership role. Her wealth of experience and deep understanding of our mission make her the perfect fit to lead our research efforts. At the same time, I couldn’t be prouder of Anissa and Jenna for their well-​earned promotions. These moves reflect our commitment to cultivating and recognizing talent within our organization, and they position us for even greater success in 2024 and beyond.”