SalesFuel hires Beth Dock-Henschen

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The addition as Sales Strategist expands the company’s North America sales team

SalesFuel®, providing sales teams with the power to “Sell Smarter®” since 1989, is proud to announce the appointment of Beth Dock to its sales team as a Sales Strategist. 

Based in Nashville, Beth will be focused on selling the company’s most recent products, the SaaS-​based platform TeamTrait™ as well as SalesFuel COACH.  The two product lines represent the leading edge of sales hiring assessments.  It’s the continuation of a long, successful career for Beth, who has experience in retail management, teaching and sales for Comcast, AT & T and other organizations.

Lisa Rigsby, vice president of sales for SalesFuel, says, “I’ve known Beth for years and she’s extremely goal-​oriented and consistently effective at what she does. Our prospective and current clients will enjoy working with her.”

Beth started her new position February 2nd.  She can be reached via LinkedIn or at 614–400-1953.


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