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TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
Tag: 2020
Here’s What Your TV Ad Clients Need to Know for 2020
Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
Sneak Peek At Top Marketing Formats for 2020
Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.
OOH Advertising Sector To Experience Strong Gains in 2020
The out-of-home advertising market continues to be one of the few traditional media formats with a bright future. In a recent post, citing Brian Wieser’s ad industry projections, we reported that there is no format that will disintermediate the OOH market in the way that the TV and print sectors have experienced.
Marketing in 2020 – Social and Personalized
What will be the role of the 30-second TV spot in a typical marketing campaign in 2020? Cheryl Burgess of Blue Focus Marketing outlines her vision for TV spots and the ad world in general in a post she recently contributed to The Wharton Future of Advertising Program’s Advertising 2020 Project. For Burgess, one key element of the future ad world will be its social nature.
