Tag: Automotive care

Self-Service Makes up 60% of Car Wash Profits

“Up until a few years ago, wand-bay type car wash properties had declined and fallen out of favor with new investors as well as existing owner/operators. Now that the economy and car wash industry are growing again, this may be a good time to revisit the self-service business model, reports Cash Wash Magazine.”

Automotive Marketers to Solicit User Reviews on Social Networks

If automotive dealers and manufacturers need any proof of the importance of online peer review influence in the vehicle-buying process, they need look no further than the new report issued by eMarketer. The statistics in this report should prompt auto marketers to find ways to encourage recent buyers to post reviews on social network sites.

Consumers Will Continue Doing More Vehicle Maintenance in 2010

With less consumers purchasing new vehicles and deciding to keep their vehicles on the road longer, consumers reported increased vehicle maintenance behaviors in several areas in 2009, according to The NPD Group. When NPD asked consumers about vehicle repair plans for 2010, one out of three (30%) consumers indicated that they are planning to do more vehicle maintenance in 2010. The key areas where consumers increased vehicle maintenance behavior from 2008 included: started changing oil more often; 18% in 2009 versus 12% in 2008; changing an air filter, 41% in 2009 versus 37% in 2008; using a fuel additive (either to clean or improve gas mileage), 11% in 2009 versus 9% in 2008; using a more premium oil, 11% in 2009 versus 8% in 2008; and purchasing a higher quality brand of gasoline; 4% in 2009 versus 3% in 2008.