Businesses continue to make the shift to digital advertising. In some industries, this transition is speeding ahead. Retailers, in general, have embraced digital advertising, and account for $1 out of every $5 spent in the format, according to eMarketer.
Tag: digital advertising
The transition of the media industry from traditional to digital formats is continuing its steady march. Last year, on a global basis, digital ad spending reached an all-time high. This year, the category should experience a 14.6% growth rate and account for 21% of measured ad spending.
Radio has long been the perfect medium to reach consumers who are captive in their cars – commuting, carpooling or running errands. But an increasing number of consumers are discovering Internet radio and listening in a wider range of venues. As this audience grows, marketers are taking notice.
The online advertising industry, which extends only back to 1996, passed the $30 billion mark in 2011. Despite the slow economic recovery, interest in online advertising continues to grow. A new report from Pricewaterhousecoopers (PWC) and the Interactive Advertising Bureau shows us what to expect for the future of online advertising and is based on an analysis of past trends.
Despite the controversy surrounding behaviorally targeted ads, marketers are committed to this way of reaching consumers. E‑marketer reports that businesses will increase BT ad spending from $778 million in 2008 to $4.4 billion in 2012. According to a Network Advertising Initiative Study, there are two forces driving investment in this industry: Web publishers, ad network and services providers are generating profits from these efforts and marketers are seeing higher conversion efforts when consumers are behaviorally targeted.