Tag: digital advertising

Here's What Small and Large Businesses Value in Digital Ads

There are more dif­fer­ences between large and small com­pa­nies than their adver­tis­ing spend­ing bud­gets. If you’re plan­ning on sell­ing dig­i­tal adver­tis­ing to either type of com­pa­ny, you need to under­stand what’s impor­tant to them.

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is def­i­nite­ly in decline. Accord­ing to a study by Pew Research Cen­ter, the cir­cu­la­tion of U.S. dai­ly news­pa­pers has fall­en to less than 30 mil­lion since newspaper’s peak in the 90s and ear­ly 80s. But that’s print cir­cu­la­tion.

Not Sure How to Advertise to Gen Z? Here's a Crash Course

Not only does Gen­er­a­tion Z have buy­ing pow­er, they’re very open about every­thing they like and broad­cast those opin­ions on all the plat­forms they’re a part of. So, it’s about time your clients got this gen­er­a­tion on their radar.

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you hav­ing trou­ble sell­ing your dig­i­tal mar­ket­ing ser­vices to small busi­ness prospects? It may be because you’re mis­un­der­stand­ing what their goals and weak­ness­es are.

Radio: the Medium Reaching 92% of Americans Weekly

Have you ever won­dered just how influ­en­tial radio is? Well, accord­ing to Nielsen’s Audio Today 2019 report, 92% of Amer­i­cans lis­ten to the radio every sin­gle week. That’s 272 mil­lion peo­ple over the age of six; a larg­er, stead­ier num­ber than TV, mobile, or dig­i­tal.

The Truth About Email Engagement has been Revealed

Over the course of your adver­tis­ing career, you’ve prob­a­bly learned that the only way to keep your tar­get audience’s atten­tion is to keep your ads as short as pos­si­ble. How­ev­er, accord­ing to Lit­mus’ State of Email Engage­ment report, you may have a bit more wig­gle room in email out­reach than you thought.

IAB: 2018 Final Numbers Show Digital Ad Spending Surpassed $107B

The biggest news from the IAB’s 2018 Full Year 2018 Inter­net Adver­tis­ing Rev­enue Report is that busi­ness­es spent $107 bil­lion on dig­i­tal out­reach last year.

How Digital Ads can Better Reach Consumers with Low Vision

When design­ing dig­i­tal adver­tise­ments, there are a lot of fac­tors adver­tis­ers need to con­sid­er to make them as vis­i­ble as pos­si­ble. But are you also tak­ing steps to opti­mize your clients’ ads for the con­sumers who have trou­ble see­ing?

Surveys Show SMBs Need Digital Advertising Help

SMBs get that they need a dig­i­tal pres­ence. At least 88% believe they won’t be suc­cess­ful with­out it.

The Real Way to Optimize Voice Search

Before you keep work­ing on your clients’ voice search opti­miza­tion, you should know that there are a few things you’re pri­or­i­tiz­ing that have been high­ly exag­ger­at­ed. Accord­ing to a post by Search Engine Land, here are a few voice-relat­ed search myths that need enlight­ened on.

How to Spark Conversation with Non-TV Ads

Con­ver­sa­tions are the cause of around 19% of sales, reports MIT researchers. That’s why TV adver­tis­ing has been so promi­nent for so long. So, what are adver­tis­ers going to do now that cord cut­ting is only becom­ing more preva­lent?

How to Convince Small Businesses They Need Websites

When a friend rec­om­mends a new busi­ness to you, you prob­a­bly head straight to their web­site to look up their loca­tion, explore their prod­ucts, and fig­ure out their range of prices. So, why do near­ly 40% of small busi­ness­es not have web­sites?

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