Tag: digital advertising

Here's What Small and Large Businesses Value in Digital Ads

There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.

Not Sure How to Advertise to Gen Z? Here's a Crash Course

Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

Radio: the Medium Reaching 92% of Americans Weekly

Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.

The Truth About Email Engagement has been Revealed

Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.

IAB: 2018 Final Numbers Show Digital Ad Spending Surpassed $107B

The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.

How Digital Ads can Better Reach Consumers with Low Vision

When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?

Surveys Show SMBs Need Digital Advertising Help

SMBs get that they need a digital presence. At least 88% believe they won’t be successful without it.

The Real Way to Optimize Voice Search

Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.

How to Spark Conversation with Non-TV Ads

Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?

How to Convince Small Businesses They Need Websites

When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?

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