There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.
Tag: digital advertising
Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.
Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.
Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.
When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?
SMBs get that they need a digital presence. At least 88% believe they won’t be successful without it.
Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.
Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?
When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?