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"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Tag: holiday shoppers
Brick-and-Mortar Retailers to Promote Holiday Inspiration
"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."
How to Inspire Confidence in Your Client's Holiday Ad Campaigns
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
Tap into the Gifting Market
Unity Marketing estimates that the gifting market totals $131.3 billion, and represents approximately $1 out of every $10 spent in the type of stores that fill America's malls and shopping centers, the big boxes that line the streets and highways and the shops along main streets across the country.
Showroomers: 17% Compare Pricing at a Competitor
Retailers are in for a very digital holiday season, according to an NRF survey. ItÛªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the Û÷nice list.ÛªÛ
29.5% Prefer to Buy from Chains
82% of U.S. consumers surveyed said they expect a retailer's prices to be the same in store and online, a significant increase over the 69% who said so the previous year, according to Accenture. U.S. retailers are struggling to meet consumer expectations around mobile and the in-store experience, an Accenture study finds.
32% Bought Something on Cyber Monday
As you begin to prepare for the 2015 holiday season, LYONSCG has 5 trends to share that will be important in driving sales growth for your advertisers this year. No. 1: Mobile ÛÒ In 2014, comScore reports mobile commerce jumped 28% to $31.6 billion, outpacing desktop which grew by 13% to $236.9 billion.
Shoppers to Focus Holiday Spending on Black Friday, Cyber Monday
The holiday shopping season is well underway and retailers are eager to know exactly how much consumers can be talked into spending this year. Discover Financial Services is one of several enterprises that studies this topic and the firm has just released the 2013 Discover Holiday Shopping Survey. The consumers surveyed by Discover are feeling extremely positive and told pollsters they’re planning to significantly boost spending this year.
