"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Tag: holiday shoppers
"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
Unity Marketing estimates that the gifting market totals $131.3 billion, and represents approximately $1 out of every $10 spent in the type of stores that fill America's malls and shopping centers, the big boxes that line the streets and highways and the shops along main streets across the country.
Retailers are in for a very digital holiday season, according to an NRF survey. ItÛªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the Û÷nice list.ÛªÛ
82% of U.S. consumers surveyed said they expect a retailer's prices to be the same in store and online, a significant increase over the 69% who said so the previous year, according to Accenture. U.S. retailers are struggling to meet consumer expectations around mobile and the in-store experience, an Accenture study finds.
As you begin to prepare for the 2015 holiday season, LYONSCG has 5 trends to share that will be important in driving sales growth for your advertisers this year. No. 1: Mobile ÛÒ In 2014, comScore reports mobile commerce jumped 28% to $31.6 billion, outpacing desktop which grew by 13% to $236.9 billion.