"Consumer confidence is high this holiday season, according to NRF Director of Industry and Consumer Insights Katherine Cullen, and consumers say they'll be spending about $1,000 on average on gifts and other items for the holidays."
Tag: holiday
Food Retailers to Promote Canned Goods Drives this Holiday Season
"Most American parents in their early to late thirties believe that food insecurity is an important issue to solve, according to a new Ipsos poll. The poll offered respondents the following definition of food insecurity: 'Food insecurity describes a household’s inability to provide enough food for every person to live an active, healthy life.'"
45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone
"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Brick-and-Mortar Retailers to Promote Holiday Inspiration
"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."
Toy Stores to Promote Toy Supercategories to Grandparents
"After a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020; and this trend is expected to continue through the end of 2021, according to The NPD Group’s latest report, The Future of Toys."
How to Inspire Confidence in Your Client's Holiday Ad Campaigns
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
70% of Americans will Celebrate Halloween
"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Advertising the Best Times to Book Holiday Travel
When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.
Your Clients Should Be Planning Their Holiday Email Campaigns Now
That holiday time of the year: You may not be ready to go there, but your clients should be.
62% of Americans Plan Cookouts for the 4th of July
"Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That's the second-highest amount in the history of the survey and per-person spending is up."
Retailers to Target the 86% of Americans Celebrating Mother's Day
"Last year, Mother’s Day spending was expected to total a near-record $23.1 billion, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total 86% of Americans celebrated Mother’s Day and spent an average of $180 per person."
17% of Consumers Plan to Go to a Restaurant on Easter
"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."
