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"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Tag: holiday
Advertising the Best Times to Book Holiday Travel
When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.
Your Clients Should Be Planning Their Holiday Email Campaigns Now
That holiday time of the year: You may not be ready to go there, but your clients should be.
62% of Americans Plan Cookouts for the 4th of July
"Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That's the second-highest amount in the history of the survey and per-person spending is up."
Retailers to Target the 86% of Americans Celebrating Mother's Day
"Last year, Mother’s Day spending was expected to total a near-record $23.1 billion, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total 86% of Americans celebrated Mother’s Day and spent an average of $180 per person."
17% of Consumers Plan to Go to a Restaurant on Easter
"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."
83% of U.S. Adults Celebrate St. Patrick's Day
"Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. That’s the highest level in the survey’s 14-year history, up from last year’s previous record of $5.3 billion."
21% of Americans to Buy Diamond Jewelry by Valentine's Day
A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine's Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.
How to Boost Holiday Sales to Millennials and Gen Z
Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year.
Promotions Influence 82% of Holiday Shoppers
Shoppers may be writing longer "nice" lists for gifts and gatherings this holiday season, according to Deloitte's 33rd annual "Holiday Survey" of consumer spending intentions and trends.
60% of Rewards Members Save Their Earnings to Use During the Holidays
Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant.
88% of Shoppers Value Free Shipping Over Speed
Fast and free shipping return as holiday shopper favorites, according to Deloitte's 33rd annual "Holiday Survey" of consumer spending intentions and trends.
