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"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Tag: Holidays
Advertising the Best Times to Book Holiday Travel
When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.
Over Half of Holiday-Related Purchases to be Made Online
The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.
17% of Consumers Plan to Go to a Restaurant on Easter
"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."
Manage Smarter 48: Mental Health and Managing
Kristie Knights is a psychotherapist in private practice and a keynote speaker in suicide prevention and awareness. She provides assessment, education, and strategies to C‑Level organizations, including C‑Suite Executives in Psychological Health and Safety Management. In episode 48, we discuss: the huge jump in C‑Suite suicide rates since 2010, domestic violence, PTSD and other struggles, signs to look for to recognize a colleague is in distress and how to approach and talk to a colleague you think may be in crisis.
New study helps small business defend against big retailer mini-stores, online shopping
SalesFuel’s Small Business Saturday free white paper offers new insights to help businesses prepare for Nov. 26 Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses
Targeting Email Newsletter Readers: 43% Want LTOs, Sales
A Yesmail report finds that retailers began sending holiday-themed campaigns earlier than in previous years, with 32% more brands deploying holiday-themed emails in 2014 than in 2013.
Marketers Target Book Givers and Receivers During Holidays
As is the case with many other products, book sales tend to spike around the holiday season. Consumers have long been in the habit of giving and receiving books for Christmas and that sentiment extends to Hanukkah and Kwanzaa. Nielsen took an in-depth look at this sector recently and their findings can help marketers position their offerings to maximum advantage this season.
New Email Strategies Coming for 2012 Holiday Season
Retailers are busy planning for that holiday time of the year. Earlier this week, I cited new PriceWaterhouseCoopers data that shows how marketer investment in email has been slowing this year. However, the big season for email is now here and Responsys has identified the best ways for marketers to connect with shoppers between now and Christmas.
Affluent Consumers Seeking Travel and Experiences as Holiday Gifts
Travel marketers may be ramping up their promotions as the holiday season approaches. Consumers belonging to one specific demographic group, the affluent, are more interested in travel and experiences than traditional gifts. These consumers are also planning to travel more during the upcoming season to visit family members.
Paid Search Campaigns Refined for Holidays
As retailers tweak their ad campaigns for the upcoming holiday season, they might want to pay special attention to their paid search campaigns. Marketers often hold some incorrect assumptions about how to maximize the payoff from paid search campaigns. Writing for SearchEngineLand, Matt Lawson explains what to expect during the 2010 holiday season.
30% of U.S. Consumers To Adjust Travel Plans for Thanksgiving, Rely More on Automobile Travel
According to a new survey from American Express, 30% of U.S. consumers plan to adjust this year's travel plans for Thanksgiving — historically one of the busiest travel days of the year — but only 21% expect those expenses to decrease compared to last year. Respondents whose plans are changing said they'll rely more on automobile travel, stay for a shorter time and cash-in rewards to help pay for holiday trips. The most significant changes are from the young professionals — 37% said they've adjusted their plans versus the affluent and general population (both 30%).
