“Hispanics are experiencing the largest homeownership gains of any ethnic group in the U.S., a turnaround for the population hardest hit by the housing bust that could help buoy the market for years, reports The Wall Street Journal.”
Tag: home buyers
“Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp.”
Home buyers are venturing back into the market in greater numbers than at any time since the recession started. Given that technology has changed considerably in the past few years, house hunters are finding their homes in different ways. Google reports that mobile search, in particular, is increasingly important.
Today’s home buyers are seeking surprising key features, and they are willing to make sacrifices to get them, according to the latest PulteGroup Home Index Survey by PulteGroup, Inc., one of the nation’s largest home builders.
When consumers are out looking for a new home or apartment these days, they’re increasingly using their smartphones as a research tool. Advertisers in the industry should be improving their mobile presence as the real estate sector recovers from the slowdown it experienced during the Great Recession. The Search Agency, which regularly studies the use of paid search advertising, suggests that marketers should pay particular attention to the time of day and day of the week when crafting their ad campaigns.