Tag: pet owners

Retailers to Promote Pet Products by Humanizing Pets

"Pet is now more than a category, reports Drug Store News. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store."

Pet Retailers to Promote Dog-Associated Happiness

"The well-respected survey that’s been a barometer of American politics, culture and behavior for more than four decades finally got around to the question that has bedeviled many a household: dog or cat?"

77% of Pet Owners Rely on Pet Boarding Services

"Holiday time means gathering friends and family and increasingly that includes the family pets. But that can mean drama for both the pet owners and their hosts if rules and responsibilities aren’t clearly laid out. Ipsos polled 1,003 Americans on their attitudes about whether they allow friends and family to bring pets to their homes, how they’ll travel or not with pets and how pet owners accommodate their pet needs in other people’s houses."

Pet Stores to Target Owners with Pet Health Resolutions

Are you making a New Year's resolution for 2019? While many people set goals to get healthy in the new year, the American Veterinary Medical Association (AVMA) and Pet Food Institute (PFI) encourage pet owners to proactively review their pet's health in 2019, as well.

Stores can Cater to Pet Owners’ Desire to Throw Their Fur Babies Parties

Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets' birthdays in their homes and on social media. The current generation of pet owners isn't holding back when it comes to lavishing attention on pets, and they're especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.

HR Departments Promote Pet-Friendly Policies to Procure Pet Owners

"Lots of companies offer employees a gamut of perks, from free food to gym memberships, and even free transportation to and from work in some cases,"
Kia Kokalitcheva writes. "But some employers—the truly wise ones—understand how much their employees’ pets mean to them, and have found ways to celebrate and support those relationships. While most of these companies let owners bring their dogs to work or offer pet insurance, some have designed some creative perks and policies for pets."

Pet Owners Seeking Premium Products

Driven by increased focus on pet health and the powerful role in pet owner lives of the human-animal bond, U.S. sales of pet food will rise 16% between 2015–2018 to reach $33 billion. The projection was made by market research publisher Packaged Facts in Pet Food in the U.S., 11th Edition.

More Pet Owners Hiring Sitters

Summer can be a miserable season for pet parents and their furry children, unless they find a suitable pet sitter. More consumers appear to be choosing this option according to the 2014 State of the Industry Survey released by Pet Sitters International (PSI). The number of consumers hiring pet sitters is growing as is the amount of money they are spending on these services.

More Pet Owners Considering Pet Insurance

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain relatively low in North America. Pet owners are increasingly being bombarded with pet insurance marketing; pet insurance providers are crafting marketing messages that play on pet owners' love of their furry family members and how they should be protected when unexpected things happen.

Mobile and Social Promotions for Pet Owners on the Rise

The love affair between Americans and their pets has never been stronger. About 36.5% of U.S. households own a dog and 30.4% share their homes with a cat. Mintel research shows that at least 16% of pet owners believe that new technologies, especially social media, can improve their bond with their cats and dogs. This attitude signals good news for marketers.

Single Americans' Pet Ownership Increasing, But Veterinarian Visits Are on the Decline

Pet ownership by those who’ve never married and those recently separated or divorced is on the rise. However, while more singles are adopting animals, one in four pet owners is neglecting their pet’s veterinary care; in 2011, 25.5% of pet owning households didn’t visit the veterinarian at all, according to the AVMA. Preventative care is key to reducing or preventing common health problems such as obesity.

Pet Nutrition Market Growing Increasingly Competitive

The pet nutrition market is increasingly competitive, particularly with the growing sophistication of specialty nutrition and condition-specific pet food formulas. Packaged Facts estimates total U.S. retail sales of pet supplements and nutraceutical treats at $1.3 billion in 2012. With hundreds of products batting for limited shelf space, selling pet supplements means educating consumers and retailers about their benefits and differences.

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