Tag: real estate

Hispanic Homeownership is on the Rise

“Hispanics are experiencing the largest homeownership gains of any ethnic group in the U.S., a turnaround for the population hardest hit by the housing bust that could help buoy the market for years, reports The Wall Street Journal.”

Real Estate Agents to Promote The Stress-Reducing Aspect of Their Services to Home Sellers

“A recent online survey conducted by Ipsos on behalf of Zillow reveals that more than three quarters of Americans who have sold a home in the past three years say the experience of selling was stressful for them (77%) – behind only going through a relationship breakup (78%). Selling a home is rated as being more stressful than buying a new home (72%), planning a wedding (60%), getting fired (58%), becoming a parent (58%), teaching a teenager to drive (53%) and potty training a child (47%).”

Realtors to Tout Their Luxury Home Listings

Luxury home sales continued their record-breaking pace in July, as prices hit double digit gains in 19 major markets, according to the Realtor.com 2018 Luxury Home Index. Additionally, the number of sales at or above the $1 million mark rose 13% over last year.

A 10% Landscaping Investment Increases Appraised Home Value

The Appraisal Institute, the nation’s largest professional association of real estate appraisers, today encouraged homeowners to pay close attention to their property’s landscaping as it could have a major impact on value. In fact, a well-landscaped home can add approximately 6 to 13% in value compared to a property with no landscaping, according to one source.

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”

Empty Nest Prompts Relocation Urge in Dads

RetailMeNot has announced the latest edition of its Shoppers Trend Report, which found that parents aren’t wasting time moving on with their lives after their kids leave the nest.
As parents prepare to send their kids away to college for the first time, they’ll likely experience a range of emotions once the boxes are packed and the house is left quiet. But the survey found that after the tears go away, parents are just as ready as their kids to start a new chapter in life.

More Consumers Considering a Luxury Home Purchase

Nationally, 13% of surveyed consumers are ready to buy a luxury home and another 26% are considering a high-end home purchase, according to a new survey from Realtor.com. Sellers, builders, and realtors should pay particular attention to desired luxury amenities such as chef-quality kitchens, as 54% of luxury buyers indicated a chef’s kitchen as an important feature.

To Reach Buyers, Sellers Promote Home Warranties

With temperatures warming and the housing market improving, more consumers are out looking at properties. Many of these consumers will be first-time home buyers. As they venture into the home ownership market, these folks will worry about what might go wrong with the big ticket items like plumbing or heating systems. One way to ease their minds and increase sales is to offer a home warranty.

Housing Industry Steadily Improving

Led by a resurgence in single-family production, housing will continue its climb toward higher ground in 2014. The National Association of Home Builders (NAHB) is forecasting 1.15 million total housing starts in 2014, up 24.5% from last year’s total of 928,000 units. But builders are still confronting several challenges that could hinder the pace of the ongoing recovery.

Real Estate Marketers Spending on Print and Digital

When it comes to buying real estate, buyers are still taking the time to walk through the door of a prospective home and look around in person before they make an offer. But, before they get to that point, these folks are busy researching online. Google studies show that about 90% of consumers are using the Internet to find real estate information. That’s not the only place they look though, so today’s real estate marketers should be considering the whole picture when they put together their ad campaigns for hot properties.

Realtors Turn to Events, Social Media

With the real estate season in full swing, agents are looking for the best way to promote their services and their inventory. Direct mail and local newspaper advertising remain important to this industry. But, more realtors are using digital formats like online listing services and social media to put themselves front and center with their target audience.

Nearly a Third of Renters Plan to Buy a Home in Next Two Years

Amid rising home prices, increasing home sales, and falling delinquencies and foreclosures, more than 1 in 4 consumers (27%) feel more positive about home ownership than they were six months ago, according to new research from Trulia. In fact, 31% of today’s renters plan to buy a home in the next two years—a 9-point increase from 22% in January 2011. However, some Americans remain skeptical about owning a home.

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